Yulia Boyle is senior vice president, International Media, for National Geographic's International Licensing & Alliances group. She is in charge of strategy, management and operations of magazines, books, kids media, home entertainment, websites, digital portals and other ancillary media products in local languages globally.
Boyle leads strategic business relationships with over 140 partners in 65 countries in 40 languages, with an estimated retail sales value of $235m.
Boyle has been instrumental in expanding the National Geographic brand in regions such as Indonesia, the Middle East, Eastern and Central Europe, the Baltic states and former Soviet Union. She has been successful in conceptualizing and launching new high-revenue, new-format publishing products, such as National Geographic Traveler Italy, distributed as a membership magazine to the 350,000-member base of Touring Club Italiano; and National Geographic Kids Sticker Collectible Album in Western Europe, which was the largest single revenue generator for National Geographic Kids international in 2012. Additionally, she secured partnerships and assisted in launching new editions of National Geographic magazine in Mongolia, Georgia, Latvia and Iran, all of which debuted in 2012.
Boyle, who is fluent in English, Russian and Armenian, has a 18-year career in publishing and international business development. Before joining National Geographic, she worked for Macmillan Publishing, where she launched a joint venture with a local publishing house in Armenia, served on a World Bank project to publish English-language textbooks and expanded Macmillan's offerings in the South Caucasus and Central Asia. She also worked as a reporter for Ukraine's largest English-language newspaper, the Kyiv Post, and oversaw the rebranding and launch of a popular women's weekly magazine targeting Ukraine's growing market of professional women, as its publisher.
Boyle holds a master's degree in public affairs with a concentration in comparative and international affairs from Indiana University, Bloomington. She has a bachelor's degree in English language and U.S./U.K. studies.
About National Geographic Partners
National Geographic Partners LLC, a joint venture between National Geographic Society and 21st Century Fox, combines National Geographic television channels with National Geographic's media and consumer-oriented assets, including National Geographic magazines; National Geographic Studios; related digital and social media platforms; books; maps; children's media; and ancillary activities that include travel, location-based entertainment, archival sales, catalog, licensing and e-commerce businesses. National Geographic continues to rank as one of the top media brands in social media, and one of the leading brands overall. The award-winning brand reaches more than 700 million people through its media platforms, products and events every month. Currently, more National Geographic publishes more than 75 monthly editions of its magazines, in 80 countries and 40 languages.
A portion of the proceeds from National Geographic Partners LLC will be used to fund science, exploration, conservation and education through significant ongoing contributions to the work of the National Geographic Society.Sign up for DIS2020