BiographyWill is CMO of social intelligence platform Brandwatch. His passion is social data and how it can shape industries, policies, research and innovation. He is a board member of the Big Boulder Initiative, whose mission is to establish the foundation for the long-term success of the social data industry. He is also on the advisory board for Social Media Week New York. Previously, Will co-founded and ran NixonMcInnes, a consultancy which pioneered in early social media marketing and went on to change how more than 30 major corporations, charities and governmental departments behave, particularly in response to social and digital. He authored Culture Shock, a 21st century handbook for business with an average review of 4.5 stars on Amazon and was a TEDx speaker in 2011. In very early days of social media marketing, Will founded and ran a group called MeasurementCamp which assembled and met monthly with the earliest practitioners in social media measurement in London, many of whom have gone on to do great things globally.
Brandwatch is the world's leading social intelligence group offering marketers a portfolio of social and content marketing technologies. The company's flagship products, Brandwatch Analytics and the Vizia platform, fuel smarter decision making around the world. With the addition of BuzzSumo's content marketing and influencer identification platform in October 2017, the company is positioned as a leading provider of insight-surfacing technologies across the enterprise as well as for SMB customers.
The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world's most admired brands and agencies to make insightful, data-driven business decisions. The Vizia platform distributes visually-engaging insights to the physical places where the action happens.
The Brandwatch platform is used by over 1,300 brands and agencies, including Unilever, American Airlines, Whirlpool, Asos, Walmart, British Airways, and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin, Stuttgart, Paris and Singapore.Sign up for DIS2020