Biography

Tuuli Toivainen, the Chief Business Officer, has had the opportunity to see from the perspective of A-lehdet executive and management team the change from a product-oriented magazine business into a customer oriented digital media house with appealing brand portfolio and expert in living and health, as well as a pioneer in digital influencing. Now she is leading health business and a team developing an ecosystem with a smart platform, outstanding audience coverage and editorial team providing innovative and engaging health content and services.

About A-lehdet Oy, Finland

The story of this family enterprise began with Apu magazine in 1933. Today A-lehdet is a bold and innovative media house with 20 consumer brands. It has grown to become an expert in living and health, as well as a pioneer in digital influencing.

The A-lehdet Group comprises the parent company A-lehdet Oy and its subsidiaries: Finnish Design Shop Oy, Finland's biggest online retailer for design products and Oma Terveys Oy and Hyvinvoinnin Tavaratalo Oy, which offer wellness and health services. A-lehdet is also a minority shareholder in the growth marketing company Genero Oy.

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