Sara Wilkins

Digital Editor - Egmont Publishing


Sara started working as a digital journalist at in September 2016 and became digital lifestyle editor in November 2017. Here, she manages a small team of journalists and is responsible for driving traffic and ensuring continued growth of, which is currently the largest women’s website in Denmark. Some of her top priorities include: telling stories in new innovative ways online, improving knowledge of target audiences, ensuring the smooth transition of eight print titles to one digital platform and exploring new ways of monetizing content without compromising journalistic integrity and the core values of and Egmont Publishing, which is bringing stories to life. Previously, she has lived in New York City and studied Creative Publishing and Critical Journalism at The New School for Social Research in order to better understand and reflect on new challenges and opportunities in journalism and the publishing industry in general.

About - Egmont Publishing

Egmont Publishing is a leading magazine publisher in the Nordic region, publishing more than 700 monthly and weekly magazines around the world. In Denmark, we produce a wide range of difference magazines for men, women and children. is currently the largest women’s website in Denmark, consisting of articles from eight women's magazines, including: ALT for damerne, Eurowoman, Hendes Verden, Hjemmet, Fit Living, Boligliv, RUM and Vores Børn. Apart from this, we are a smaller team of journalists who create original content for

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