Sam leads global innovation on new digital channels at General Electric (GE) shepherding the brand onto new platforms and to new audiences. Sam has steered the brand's direction across the emerging tech landscape including GE's presence on Snapchat, Periscope, Twitter, Medium, Wattpad, Yo, and Over-The-Top streaming platforms. Sam has a terrific background in innovation, media and entrepreneurship. Most recently her led OMD's Ignition Factory East Coast creating breakthrough new media & marketing campaigns for the PepsiCo beverage portfolio, CBS Corp, and Google. He has a track record of awardwinning creative media programs with an emphasis on first-to-market, new engagement models, unique platform applications, and channel reinvention. Sam is very active in the startup scene as an advisor and mentor to many young companies & entrepreneurs. Sam is also a member of the inaugural Social Impact Council for young leaders to tackle social causes as part of the Ad Council.
GE (NYSE: GE) is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. GE is organized around a global exchange of knowledge, the "GE Store", through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across our industrial sectors. With people, services, technology and scale, GE delivers better outcomes for customers by speaking the language of industry. www.ge.com.Sign up for DIS2020