Rob Ristagno drives dramatic digital revenue growth for media companies. He is an award-winning speaker, author, and the CEO of The Sterling Woods Group, a firm that helps clients use data, audience, and content to launch new products.
Rob is the author of A Member is Worth a Thousand Visitors, which details the five forces proven to drive successful digital membership programs.
Prior to starting Sterling Woods, Rob was a senior executive at several niche media and e-commerce businesses, including America's Test Kitchen, where he was COO. He started his career as a consultant at McKinsey. He lives outside Boston with his wife, Kate, daughter, Leni, and black lab, Royce.
About The Sterling Woods Group
The Sterling Woods Group's mission is to help media companies thrive in a world disrupted by big tech. We use a hypothesis-driven, data-supported methodology to discover new, viable business opportunities, then help you assemble the right technologies, marketing plans, and resources to execute.
We've helped dozens of publishers launch new revenue streams, such as highly-lucrative digital memberships. Part technology, part services, our TrailBlazer solution drives tremendous revenue growth because it's the most analytical approach to launching and scaling digital memberships.