Paul Berney

Co-Founder and Managing Partner
The Connected Marketer Institute

    Biography

    Paul is the Co-Founder of mCordis and The Connected Marketer Institute, with more than 13 years of experience in mobile marketing. Previously, Paul served as Chief Marketing Officer & Managing Director of the EMEA branch of the Mobile Marketing Association (MMA). He has over 27 years' experience in a wide variety of sales, marketing, business development and commercial roles spanning several different industries and market sectors including automotive, printing, internet development and management consultancy. Paul has been a speaker at over 350 events, in 40 countries to a combined audience of over 43,000 people. In 2012 he was recognised as the leading speaker on mobile marketing worldwide by C-Squared. He is a Business Leader in The Marketing Society, a Fellow of the Institute of Direct & Digital Marketing (IDM) writing regularly for their blog, a Member of the Chartered Institute of Marketing and a mentor in the Marketing Academy. He sits on the editorial Board of the IDM Journal and was voted one of the Top 50 influencers in mobile marketing in the UK by The Drum magazine for the last three years.
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    The Connected Marketer Institute is an mCordis initiative focused on building a community around The Connected Marketerâ„¢ approach to marketing. The Institute looks to ensure brand marketers and marketing technology providers have access to the skills, partners and frameworks, best practices, standards, advisory and educational services needed to succeed in the era of the connected individual. The Institute offers a range of strategic advisory, educational events and publishing services to its members and the industry at large.