Maike Abel, Head of Media Communication Nestlé Deutschland AG is leading the German media department in the context of Nestlé's Digital Transformation. In her role with Nestlé she sets a clear focus on accelerating media automation, data driven communication strategies and media innovations.
Maike Abel has been working in media business for more than 14 years. She joined Nestlé in 2012 as Procurement Manager for Media Buying in more than 10 EMENA markets.
Prior to that, Maike was European Media Manager of müller media service / Molkerei Theo Müller with central office in Zürich, Switzerland. She started her media expert career on agency side where she was Communication Consultant/Media Planner for Vizeum and ZenithOptimedia in Germany.
Maike has a graduate degree in Business Administration and Media Economics from the European University of Applied Science Fresenius, Idstein.
About Nestlé, Germany
Nestlé is the world's largest food and beverage company.
We have more than 2000 brands ranging from global icons to local favourites, and we are present in 189 countries around the world.
Nestlé's purpose is enhancing quality of life and contributing to a healthier future.
We want to help shape a better and healthier world.
We also want to inspire people to live healthier lives.
This is how we contribute to society while ensuring the long-term success of our company.