Julie Roehm

Biography

Julie is Co-Founder and VP of Marketing & Operations at San Francisco-based Creativebug, a leading digital on-demand subscription platform for award-winning DIY arts and crafts video instruction. Beginning in 2012, she led Creativebug from idea to reality, achieving sustainable growth and scale with 1000+ videos for all skill levels. Julie currently leads the marketing, product, and operations teams focused on growing Creativebug's direct-to-consumer video subscription service; expanding and building their global customer base; and developing diverse business models and revenue streams. Before founding Creativebug, Julie managed UX teams to create exceptional digital user experiences in the financial services industry.

About Creativebug, USA

Creativebug.com is a leading digital on-demand video subscription platform where makers, crafters and DIY enthusiasts enjoy unlimited access to exclusive classes and content in in art, sewing, knitting, quilting, food crafts and more. Video classes are taught by experts in their field, capturing the spirit of in-person teaching, and can be watched on any device, so members can participate at their own pace wherever and whenever they desire. Creativebug's subscription model is based on the belief that crafters are curious across several categories and seek to live a more creative life. As the first subscription video on demand platform (SVOD) for craft education, Creativebug is a disrupter in the $33 billion arts and crafts industry. Joann Stores, a leading fabric and craft specialty retailer in the United States, acquired Creativebug in 2017.