BiographyJürgen has sharpened his eyes on the digital sector, among other things, through his role as VP Product Management at Bertelsmann and as Product Director EMEA at Google. There, he helped build up the European department for product management. In close collaboration with Marissa Mayer and Sundar Pinchai, he formed Google's search engine business in Europe and was later responsible for the management of YouTube in Europe, the Middle East and Africa. In 2012, he was appointed Chief Strategy Officer and Member of the Board of Swisscom AG. In his new role, he created innovative digital products and services as well as the internet strategy of the telco giant. Today Jürgen is the CEO and Co-Founder of the Data Management and Predictive Analytics Platform 1plusX based in Switzerland.
About 1plusX AG
1plusX is a data management and predictive marketing platform that creates anonymous user and object profiles with an innovative and holistic approach. By combining information from all channels and touchpoints, the software developed by 1plusX recognizes behavioral patterns that allow for real-time predictions for the use of content and the display of advertising. With these predictions, publishers, broadcasters and marketers can optimize their offerings. In doing so, they always retain their data, which are only used for the purposes of the respective company. The quality of the data profiles of 1plusX is regularly confirmed in independent audits. Since the company's founding two years ago – with the support of Prof. Dr. Thomas Hofmann (ETH Zurich) and Joachim Schoss (founder of Scout24) – the Swiss-based company has been bundling expertise from a wide range of disciplines, which digital agencies, media and telecommunication companies already benefit from. 1plusX currently has 20 employees.Sign up for DIS2019