Jonathan Dorn

Chief Innovation Officer
Active Interest Media, USA

Biography

As AIM's lead on digital, video, marketing services, and online education, Jon works with teams across the company's 50 brands and 85+ websites. He oversees several central teams, including Catapult Creative Labs, AIM Studios, and AIM U. He’s previously served as AIM's editorial director, head of product development, and digital SVP. Prior to that, as the longtime editor-in-chief of Backpacker, he led the brand to five National Magazine Awards, including General Excellence for both print and digital. Jon lives and plays in Boulder, Colorado, with his wife, two daughters, and Bronx, a 100-pound Bernese mountain dog. He serves on the board of the American Society of Magazine Editors and volunteers with Big City Mountaineers, a nonprofit that provides wilderness mentoring to at-risk teens.

About Active Interest Media, USA

One of the world's largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, and films and TV shows that reach 40 million readers, fans, and attendees in 85 countries. AIM powers the second-richest equestrian competition in the world, the World Series of Team Roping, and North America's most important events and education for fitness professionals through our IDEA Fit division. Our brands include Yoga Journal, Backpacker, SKI, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Team Roping Journal, Practical Horseman, EQUUS, Muscle & Performance, Horse & Rider, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The company's five divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, and Outdoor Group—also operate thriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs), and video production. Warren Miller Entertainment is the most successful adventure-film company in history, and AIM Studios is a seven-person unit dedicated to digital video.

Meet Jonathan Dorn

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