Johann C. Freilinger

Head of Marketing & Communications
SAP Exchange Media


Johann Freilinger is a marketing and communications executive with strong discovery and delivery skills. With an entrepreneurial mindset, he became an innovator in digital marketing and transformation related to big data, analytics, mobile and digital networks. He has acquired a depth of knowledge across all disciplines of marketing and communication, with a track record in innovative global marketing and leadership of multicultural teams. He has lived and worked in Germany and the US.

About SAP Exchange Media

SAP Exchange Media is the next generation end-to-end digital advertising platform based on SAP HANA in-memory technology, connecting advertisers, publishers and digital agencies directly.

SAP XM is the next level private premium media exchange for SAP customers, created to unlock the full potential of real-time digital advertising to maximize return on media. Top advertising spenders and premium publishers with high quality inventory will both benefit from a joint thought leadership approach driving business in the age of digital media transformation.

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