Christine Beardsell

Chief Content Officer
C3 @ Seven, UK

Biography

Christine is the Chief Content Officer of C3 Creative, Code and Content, where she leads and drives strategic, creative and product excellence across the group; working with a European-wide team of strategy, creative and content experts to keep on top of industry trends, drive innovation and share the agencies collective knowledge through thought leadership.

Previously, Christine was Managing Partner at the Creative agency Fold 7, where she saw great success working on flagship brands such as Carlsberg; where she and a team worked to re-envision and re-launch the brand across the integrated campaign "The Danish Way"; driving all advertising, social media and content initiatives to help premiumize the brand.

Before Fold 7, she successfully launched and built multiple content agencies within large agency groups; creating award winning programmes like O2 Guru TV and Open Forum from American Express along with Small Business Saturdays (Cannes Grand Prix winner).

About C3 @ Seven, UK

C3 Creative Code and Content is Europe's leading content marketing network with offices in Berlin, Munich, Hamburg, Stuttgart, Frankfurt, Essen, Zurich, Prague, Ljubljana and London and annual sales of 100€ million. C3 is one of Europe's largest digital-centric content marketing specialist ensuring real-time communication by bringing together content marketing, campaigning and media with a customer-centric approach. The unique hybrid agency model is comprised of experts in every marketing discipline from print to social media and campaigning, strategy, design and film to data, code and other tech fields. Of the 600 employees well over 100 are journalists, creating relevant content that nurtures conversation. Together they produce innovative communication campaigns for more than 50% of Germany's blue chip elite and other top brands, helping them thrive in a world populated by connected people.

Meet Christine Beardsell

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