BiographyBernhard focuses on global media best practices and business development, working with major advertisers, agency networks, broadcasters and associations in the US and abroad. His ongoing entrepreneurial initiative brings together breakthrough emerging companies and established businesses in media and marketing communications. Bernhard spent 20+ years at P&G as VP, global media and communication and VP, global media purchases, defining and advancing marketing communication and media purchases best practices. He created the 'connect with consumers when and where they are receptive' communication planning approach, which P&G's biggest brands follow today. He helped craft and roll out the P&G 'brand building framework' and was a pioneer in involving purchases in P&G's media negotiations and enhancing consumer marketing ROI. In addition to advising on media issues, Bernhard sits on several advisory boards for emerging media companies globally, and was chairman of the Media Committee and later President of the World Federation of Advertisers.
MediaLink operates at the intersection of media, marketing, advertising, entertainment, technology and finance, delivering companies the advice, partners and opportunities they need to enable change and drive actionable solutions. Unlike any other company in the strategic advisory space, MediaLink helps companies execute in the core areas of revenue acceleration, industry marketing, investor strategy, data and technology solutions, and talent (including retained Executive Search). Founded in 2003 by Michael E. Kassan, MediaLink employs 150 professionals in New York, Chicago, Los Angeles, San Francisco, London, Frankfurt and Berlin. MediaLink is an Ascential company.Sign up for DIS2019