Andreas Schwabe

CEO & Speaker
Blackwood Seven Germany

Biography

Andreas Schwabe is a serial entrepreneur in the wider media space and profound expert in all media. Whether as early e-commerce investor in LetsBuyIt.com, Co-Founder of earthTV, as managing director at Bertelsmann group or Sales Director at ProSiebenSat.1, Andreas lives his business with great passion. In 2007 the graduate economist founded BOOMING GmbH, one of the innovators in bringing classic media into performance marketing. He inspired the development of innovative products like TV-SYNC that was certified with awards like “INNOVATIONSPREIS-IT IT Online Marketing”. In 2015 he merged Booming with the Danish Top5 media agency Blackwood Seven and is now Partner and CEO of Blackwood Seven Germany GmbH. That new setup is acting as the disruptor in media, bringing machine learning and artificial intelligence into planning.

Expert for:
The future of Media Optimization, Media Planning, Machine Learning, Artificial Intelligence, Real-Time Predictive Modeling, Media Allocation, Cross Media Effects, Performance Marketing, Online Marketing, TV-SYNC

About Blackwood Seven Germany

Imagine this.

Close your eyes and imagine yourself standing in front of your team and you're presenting a range of business, marketing and sales targets and you've hit every single one of them. Imagine, that you knew you'd hit them weeks before. Imagine that you had not worried once about whether or not you were putting the right
amount of money into television, online, point of sale or mobile advertising because you already knew that you'd made the right decision weeks before you'd spent the money. Imagine that you'd not wasted a single penny of your budget. Imagine that you predicted the results weeks ago. This is what Blackwood Seven can make happen for you.

What we do.

Blackwood Seven is driven by a vision to reinvent marketing, as the world's first media organization that offers complete transparency on the effect of all paid media. Based on advanced predictive analytics and the latest automated learning, we are modeling the future. With our advanced and dynamic media & analytics platform we predict in real-time the effect of client's media spend leveraging our machine learning and artificial intelligence. We utilize the synergy of on- and offline media channels like search, YouTube, facebook, tv, radio, print or out-of-home. We recommend the ideal media mix and forecast the expected results exactly to increase significantly the client's media ROI. We service international clients and 105 staff members at our vibrant offices in Munich, Copenhagen and Barcelona.

Contact.

Blackwood Seven Germany GmbH
Adelgundenstraße 7
80538 Munich
www.blackwoodseven.de

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