BiographyAbi is a Senior Direct Marketing professional with extensive experience in magazine subscriptions marketing, direct marketing and digital marketing alongside overall brand strategy and planning. As Dennis' Chief Customer Officer, Abi pioneered the award-winning print and digital bundling strategy current affairs brand The Week; successfully launched Dennis into digital app subscriptions market; established new children's title The Week Junior into the fastest growing children's magazine of its time; and devised a ground-breaking customer retention plan and delivery, all whilst continuously growing Dennis' subscriptions business across its portfolio of over 30 brands. Abi is passionate about customer-centric, data-focused marketing and about inspiring creativity and innovation.
Dennis is one of the most dynamic media organisations, operating in the UK and US markets. Its portfolio of over 30 brands, operates in four areas of excellence: Current Affairs, Technology, Automotive and Lifestyle, reaching over 50 million unique users and selling over 2.5million magazines every month. Dennis has transformed its approach from its traditional print publishing roots to a multi-platform publishing and ecommerce business, with a group turnover of over £135m. Dennis brands include The Week, Auto Express, Alphr.com, BuyACar.co.uk, Cyclist and Viz.Sign up for DIS2020