Video will play a prominent part in a number of sessions at the 2014 Digital Innovators’ Summit from 24-25 March in Berlin (click here to register for the Summit and/or Meet the Founder Tour, taking place on the 23rd).
Native Storytelling for Mobile and Social
How do you reach a new generation of users that is constantly on their mobile phones and spends much of their time on the latest apps and social networks like SnapChat, Vine, Instagram and YouTube, or at least Facebook and Twitter? You bring the news to them, to the medium and app they are using and in the format they prefer – highly visual and with much video.
Speakers include: Ed O'Keefe, Editor-in-Chief, NowThis News
Same Media Brand, New Format and Business Models
The US satirical news brand The Onion has become more successful by moving almost entirely to digital, increasing video production, creating native advertising that fits their brand and becoming a creative services agency that extends its comedy talents to advertisers. Steve Hannah shares how they have transformed their weekly newspaper into a 24/7 digital media brand.
Speakers include: Steve Hannah, CEO, The Onion (USA)
Cool is not an accident – making videos go viral
You don’t have to wait for some happy coincidence to get a video that spreads across social media like a wildfire – you can make one yourself! Award-winning and provocative director Joseph Wade talks about how to create multimedia content that people really want to share – even if it’s branded.
Speakers include: Joseph Wade, Director, Don’t Panic (UK)
Mobile Apps: the emerging consumer touchpoint for brands
Did you know that the average mobile consumer spends 80% of their time in apps? Learn the latest mobile trends and see how brands are leveraging the popularity of apps to deliver compelling content and engaging brand experiences for consumers on mobile devices.
Speakers include: Ken Willner, CEO, Zumobi (USA)
Need more information or want to register?
Digital Innovators Tour to the USA (May 2013):
Join us on the first Digital Innovators’ Tour to San Francisco/Silicon Valley and Seattle from 18 – 23 May 2014. Places will be limited to 23 to ensure a quality experience, so make sure you register your interest with us to secure your place