Senior magazine media business leaders participating in the Digital Innovators’ USA Tour (DI Tour) will meet a range of companies involved in the technology and media hubs of San Francisco, Silicon Valley and Los Angeles, all of whom could have a profound impact on their thinking of the future, and indeed on their businesses.
Meet with companies such as Facebook, livefyre, Tapsense, Jefferies, Synapse and Mixpo – companies involved in social media, communication and engagement, investment banking, user experience design, multiscreen video and mobile advertising, as well as RTB and native ads, with more to come.
The DI Tour takes place from 18-23 May 2014 and is brought to you by the hosts of the annual Digital Innovators’ Summit in Berlin – FIPP, the worldwide magazine media association, VDZ, the German magazine publishers association, and San Francisco-based emediaSF.
The tour is aimed at top-level international magazine media executives, and will be limited to no more than 23 places to make for an intimate, dynamic experience, when meeting with companies and in between.
Read more here and here , contact us for more information or register.
Following is a look at two of the companies participants will meet.
Scout
www.scoutanalytics.com
Scout’s innovative solution transforms usage data into predictive analytics and automations that help engage customers proactively and at scale in real time. On top of providing ongoing insight into customer usage data, Scout helps publishers increase and automate add-on and upgrade sales, optimize rate plans, and maximize trial conversions.
Scout, a part of Service Source, is a cloud based recurring revenue management solution designed to maximize customer value and accelerate growth in revenue and profits. In the subscription economy where customer purchase behaviors are shifting to pay-to-use, data collected by Scout shows that end user adoption and ongoing usage patterns directly impact whether customers will renew their subscription, or churn. As a result, understanding usage at user and subscription-levels, and effectively and automatically nurturing adoption for each end-user, is the key to customer success and retention as well as accelerating recurring revenue growth and profits.
Pereira & O’Dell
http://www.scoutanalytics.com/www.pereiraodell.com
Pereira & O'Dell is one of the “Top 10 most innovative companies in advertising in the world”, according to Fast Company. This advertising agency has successfully tapped into today’s digital, social and interconnected culture to create international award-winning campaigns. Pereira & O’Dell’s work combines storytelling with brand and social tools to produce evocative and engaging content. It successfully creates work for its clients that people want to share and that generates buzz. One interesting approach it takes is to look at advertising as if it were invented today. Another effective tactic is to incorporate the unexpected into its work.
The visit to Pereira & O’Dell wouldn’t be complete without a tour of its offices – prepare to be amazed by the creative environment that keeps their employees inspired every day.
Don’t miss out on the exciting opportunity to be part of an exclusive group that will gain first-hand insights into the latest technology trends and developments affecting the media industry.
Read more here and here , contact us for more information or register.