Scott Lamb [photo], VP international, Buzzfeed, told attendees at FIPP’s Digital Innovators’ Summit today in Berlin about the company’s decision to get into investigative journalism.
The social sharing platform, well-known for it’s ‘listicle’ story format and youth following, has addressed its audience’s “hunger for ground-breaking news,” and hired new journalists to reflect this. "We’re not trying to gain prestige," he said.
In another session on Day 1, Ed O’Keefe, editor-in-chief of mobile social news network NowThis News, told the audience how video is evolving the conventions of social mobile storytelling. O’Keefe talked about the video capabilities of networks such as Vine and Instagram, and said that this is the way NowThis News creates “native and original content” specific to the platform they’re trying to reach.
“There is nothing more powerful to the mobile social generation than authenticity,” he added, saying that they have two principles when looking to run a story: Is it sharable? Would you watch it on a mobile device?
Read more from FIPP on Lamb's presentation and O'Keefe's presentation.
Buzzfeed and NowThisNews on stage in Berlin
