Biography

Volker Smid is the CEO of Searchmetrics and has over 25 years of management experience in the technology and media industry. Before joining Searchmetrics, as the Head of Digital & Technologies at the Holtzbrinck Publishing Group, Volker Smid was responsible increasing the Group's focus on its online business. He was also responsible for the development and coordination of interdivisional system technologies and for the Holtzbrinck business division Digital, Information & Services. As the CEO of Searchmetrics, Smid contributes his extensive knowledge of the online sector to drive the ongoing international expansion of the Berlin-based group.

Before his time at Holtzbrinck, Volker Smid was the CEO of Hewlett-Packard GmbH, Vice Chairman of BITKOM, President EMEA and Asia/PAC at Novell Inc. in London, SVP Sales Midmarket Parametric Technology in Boston, Munich and Tokyo and SVP at POET Inc. in San Mateo, California. A decisive factor in his early professional development was his founding of a company with 3 partners that later grew to employ 200 persons. Volker Smid (who has a degree in Computer Science and Business Administration) was also shaped by working with various major companies in all the world's key economic regions.

About Searchmetrics

Changing search technology has forced SEO platform providers to up their game. These changes have created an entirely new search paradigm − search and content optimization. And since search engines have put a fence around a lot of their data, SEO platforms need to bring their own rich data to the party − and powerful tools to analyze it. There's only one search platform that owns its data: Searchmetrics, the world's #1 SEO and content performance platform. We don't rely on data from third parties. Our historical database spans nine years and contains over 250 billion pieces of information, such as keyword rankings, search terms, social links and backlinks. It includes global, mobile and local data covering organic and paid search, as well as social media. We have the largest global reach of any SEO platform, crawling the Web every day in more than 130 countries. Searchmetrics monitors and reveals the full business available to you online. We provide our customers with a competitive advantage and help them identify new business opportunities by exposing the content consumers are engaging with on industry and competitors' sites. Our Visibility Score − trusted by reputable media sources such as The New York Times, Bloomberg and The Guardian − reliably indicates your online presence. We provide the insights our customers need to deliver results. Searchmetrics guides SEOs and content marketers with suggestions for creating content that improves relevance and boosts conversions. It shows the connection between social media links and overall engagement. And its analytics make clear which content performs the best and how an organization's content performs against its competitors. With Marcus Tober, one of the top 10 SEO minds in the world, leading Searchmetrics' product development, we have over 100,000 users worldwide, many of whom are respected brands such as T-Mobile, eBay, Siemens and Symantec. They depend on Searchmetrics and our 12 years of product innovation to maximize their online performance.

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