24-26 March 2019, Berlin

with the main Summit 25-26 March


Antoine Hendrikx
Business Unit Manager Storefronts
Sanoma Digital


Antoine worked as a finance professional in both large and small companies and financial services for nearly 20 years. He has been with Sanoma Digital in Digital as CFO and the last 2 years as Investment Director of Sanoma Ventures, investing in some 15+ small start up companies in the media/digital space. In September 2014, Antoine was appointed Business Unit Manager of Sanoma Digital Storefronts.

About Sanoma Digital Storefronts

Sanoma Digital’s Storefronts offers several shopping platforms and with brands like Fashionchick, MEN TODAY, KIDS TODAY and Myhomeshopping we are able to target those searching to shop for women, men, kids and home decor products online. Storefronts websites are available in several major European markets like the Netherlands, Germany, the UK, Austria and France. On the Storefronts platforms products are brought together from different online shops, offering the user access to clothes, shoes, accessories, beauty products and gadgets.



Fashionchick is the largest of the Storefronts brands and changes the way women shop online. It uses the product data feed of advertisers and turn it into inspiring and unique content for the more than 2 million monthly users of our sites. The latest trends are always shopable and the editorial section offers inspiration through fashion news, trend reporting and information on the latest products. In addition users are also informed of discount vouchers available per store. Importantly, the websites features their own local fashion community, in which users can create their fashion-profile free of charge, hang favorite products in their virtual wardrobe and participate in competitions and promotional activities.

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