18-20 March 2018, Berlin

with the main Summit 19-20 March

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Programme 2017 - Day 1

*Note: The programme is subject to change

08:00-09:45

Registration, networking coffee and meetings

09:45-09:50

Welcome

09:50-10:15

Opening Keynote

How a relentless focus on the user drives content, strategy and business success

What does it take to thrive in today's news business? The digital-only news site Quartz seems to have found their answer. With their focus on the user and an emphasis on mobile, social distribution, email newsletters and high-quality ads, they have achieved an amazing growth of users and also of revenues. Hear from Quartz's president and publisher Jay Lauf how their relentless focus on the user drives their content offerings and ad model, how they attract and retain advertisers, and what role continuous iteration and innovation plays at their organization.

Jay Lauf, President & Publisher, Quartz and SVP, Atlantic Media, USA

10:15-10:40

Innovation

Top innovations in media, from around the world

Always one of the most anticipated sessions at DIS, join John on a tour to all corners of the world as he identifies the top media and tech-related innovations of the past year, all of which are included in the FIPP/IMC Innovation in Media World Report 2017, launching at DIS 2017.

John Wilpers, Senior Director, Innovation Media Consulting, USA

10:40-10:45

Announcement

Chris Llewellyn, President and CEO of FIPP, the network for global media


10:45-11:10

Networking coffee break


11:10-11:30

Track Sessions

11:10-11:30

Atrium Stage

Connected World

Marketing in the age of connected consumers

Smartphones, smart watches, smart homes and billions of services are all coming online as people adopt and integrate connections into their lives. We are living in the age of the “Connected Individual” and in response the rise of “The Connected MarketerTM.” Paul explores a new approach to marketing that brings together four human dimensions, seven layers on connectivity and focuses on four key tasks for marketers.

Paul Berney, Co-Founder and Managing Partner, mCordis and Connected Marketer Institute, UK and USA

11:10-11:50

Lichthof Stage

Masterclass

Developing a personal brand into a media brand

The rise of the social media influencer has taken traditional media by surprise. Just a few short years ago, the idea of digital celebrity was considered novel, today many of these self made individuals have turned their personal brands into digital empires. Having worked as a fashion blogger and influencer for over 8 years, Zanita Whittington is a pioneer of the digital brand phenomenon and during this presentation will break down the strategies that turn personality into a brand and business that appeals to audiences numbering in the millions.

Zanita Whittington, Creative Director, Photographer and Model, Zanita Studio, Sweden and USA


11:30-11:50

Track Sessions

11:30-11:50

Atrium Stage

   Connected World

   Voice Enable all the things with
   Alexa Home

     This session covers Alexa's advances in spoken language understanding
     and machine learning, and shares thoughts about building next
     generation user experiences.

     Max Amordeluso, EU Head of Alexa Skills Kit (ASK), Amazon,
     Luxembourg

     Tobias Hellwig, Editorial Developer, SPIEGEL Tech Lab, Germany

11:30-11:50

Mitte Stage

Strategies for a Visual World

Maximising audience engagement with video in the era of social media

AJ+ is Al Jazeera's digital-only offshoot, which launched in September 2014 as a new kind of media outlet for people who don't watch traditional news networks on TV. In a big bet on distributed content, AJ+ traded a website for an editorial strategy centered on building audiences directly on Facebook and other platforms by creating custom content for each social network. Through the creation of brief, informative, compelling videos that use attention-grabbing motion with concisely written captions to efficiently and effectively inform an audience, AJ+ videos have been watched more than 8.5 billion times. Alan will share how they think of optimizing for audience engagement during every step of the video-making process. Alan has been with AJ+ since its launch, and has developed audience growth initiatives that have helped AJ+ become one of the most-engaged video publishers on Facebook. In his role at AJ+, Alan has overseen digital strategy, worked with producers to optimize content for specific social networks, and created partnerships with some of the world's top brands and publishers.

Alan Saura, Audience Development Strategist, AJ+, USA


11:50-11:55

5-minute interval


11:55-12:15

Track Sessions

11:55-12:15

Atrium Stage

Pureplay Strategy

Being Awesome: How AwesomenessTV builds to dominate globally

AwesomenessTV is an internationally recognizable company known for creating premium content aimed at the Gen Z audience. Learn how Kelly Day, Awesomeness TV’s Chief Digital Officer, is globally expanding the brand and distributing content to Germany, Spain, the UK, Canada and more.

Kelly Day, Chief Digital Officer, AwesomenessTV, USA

11:55-12:15

Mitte Stage

Monetisation Strategies

Winning attention and monetising in the age of platforms

Publishers compete with social platforms not just for attention but also for advertising dollars. In this session, Daniel will share insight into the ways publishers can leverage their USP by bringing social assets into context to improve the reader experience and advertiser impact.

Daniel Butler, CEO and Co-Founder, Socius, UK and Norway

11:55-12:15

Lichthof Stage

Innovation

Innovating for the "Me first" generations

For the first time in the history of humanity, we all own our communication at mass scale and global level ─ a new reality where individuals control what, where, when and how they discover, consume, create and distribute content.  The "me-first generation" isn't an age group – it's a place in time. Join Nikolay as he takes you through the latest (and future) innovations in media that are helping to attract and engage readers at times and places past business models had missed. Innovation opening doors to personalised content curation, untapped monetisation models and distribution channels that give readers, publishers and brands exactly what they want. By putting the person first.

Nikolay Malyarov, EVP, Chief Content Officer and General Counsel, PressReader, Canada


12:15-12:35

Track Sessions

12:15-12:35

Atrium Stage

Investment strategy

Tech and VC money as disrupters – what is the best strategy for media companies?

Tech has disrupted many industries and the impact for the media ecosystem is massive.
Christoph Schuh, Partner at Lakestar, will explain examples of disrupters in different industries and the relevance of Venture Capital for innovation. Christoph will also discuss underlying future trends and how media players should react on that. Options are to partner, invest, build or buy and Christoph will go through the different options and give examples and best practices.

Christoph Schuh, Partner, Lakestar, Germany

12:15-12:35

Mitte Stage

Audience Engagement

Tech innovation and the future of event attendee experiences

Conferences and Events will look very different in the future. Organisers and attendees will embrace, and even expect, innovative solutions that completely change the experience. Some solutions are already here today; others are on the horizon. We will provide a revealing peek at how this attendee experience might look. The presentation will help attendees grasp how technology is changing the future of meetings and events so they don’t get left behind. It will also challenge the most-forward thinking planners with ideas on how to stay ahead of the technology curve.

David Chalmers, Senior Marketing Director: Europe, Cvent, UK

12:15-12:35

Lichthof Stage

Audience Insight

5 steps to unlock the true potential of your audience data

Birger Søiland, Head of Sales - EMEA, Cxense, Norway


12:35-12:55

Track Sessions

12:35-12:55

Atrium Stage

Online Optimisation - Machine learning and content effectiveness

Predictably outperforming - How to win the digital content race in an age of machine learning

Digital is measurable. But whether your topics and content actually meet the interests of consumers could only be answered in retrospect so far. Today, new technologies offer the possibility to anticipate the effectiveness of your digital content – compared to your actual competition and even before publishing.
Editorial departments at Gruner & Jahr, Ebner Verlag and other publishing houses have extensively tested this new way to develop effective content in recent months. Key learnings and first results will be shared here.
Learn why the discovery, research, development and optimisation of digital content supported by search engine data and machine-learning technologies is key for success. Understand how matching consumer's search intents is imperative to getting found when it counts, attracting more relevant traffic, and driving profitable customer action.

Volker Smid, CEO, Searchmetrics, Germany

12:35-12:55

Mitte Stage

How to successfully change your organisation in the age of digital transformation

As one of Scandinavia's most profitable magazine media publishers, Bonnier Publications redefined their strategy and set ambitious goals – across all aspects and levels of the organisation – for the transformation from traditional print-driven business towards a digital future. It includes goals on a personal, brand, division and organisation level – achieving a set of standards for digital change across the group. Learn how a well-orchestrated effort across all levels helps Bonnier to transform.

Leif Jonasson, Editor-in-chief (Komputer for Alle) and Senior Project Manager, Bonnier, Denmark

12:35-12:55

Lichthof Stage

Audience Insight

Data insights for modern journalists

In this session, Jon will discuss how data has impacted the role of journalists, looking at the ways in which it was used in the past as well as the ways in which it works now. Ultimately, he will share how modern journalists need to consider different analytics available, why cherry picking is a problem, and how the future might look if journalists learn how to respond to analytics intuitively rather than fearing them. He will do this by using data that we have procured through Content Insights, as well as drawing on his own experiences and interviews with other journalists.

Jon Wilks, Chief Content Officer, Content Insights


12:55-14:00

Networking lunch break


14:00-14:20

Track Sessions

14:00-14:20

Atrium Stage

Immersing the Audience

Bringing the audience inside

In the past few years, The New York Times has become a subscriber-first business. With this new focus, the mandate to make each and every subscriber feel valued is critical for attracting new and retaining existing readers. At The Times, part of the answer lies in bringing readers "up close and personal" to The Times. Francesca explains how "taking the audience inside" can be a real differentiator for readers and why that matters now more than ever.

Francesca Donner, Director of Times Insider, The New York Times, USA

14:00-14:20

Mitte Stage

Customer Development

From audience engagement to customer conversion

Companies have learnt how to work on content and traditional media assets to maximise the potential of digital media to attract and engage users. From serious media brands becoming more conversational to accounting behemoths using Snapchat. There is more. Once you have users is in the proverbial net, automation and algorithms can be placed in charge to drive them along the customer journey to conversion. Here's how.

Sergio Liscia, Digital and Business Development Director, Wolters Kluwer, Italy

14:00-14:20

Lichthof Stage

Data and Privacy

Balancing audience tracking with secure and private browsing

Tracking can have many very legitimate purposes from UX optimization to better monetisation of the audience. However, today's approach potentially creates massive privacy risks. Marc will show how the common practice of tracking reveals highly sensitive information such as our health and financial status or sexual and political preferences. He will demonstrate that it's possible to gather useful information in a responsible way, without compromising the user's privacy.

Marc Al-Hames, Managing Director, CLIQZ, Germany


14:20-14:40

Track Sessions

14:20-14:40

Atrium Stage

Immersing the Audience

How some of the world's most iconic luxury brands innovate with immersive storytelling

Innovation is the giant leap forward but it does carry an element of risk. It has never been done before; there is no data to support it. And that's why luxury brands still test the waters regarding applying immersive digital solutions. In the early days of Holition it was about virtual try-on of jewelry and watches. Nowadays some brands are carefully exploring relevant technologies to communicate bigger things than the brand itself.

John Peeters, Director of Business Development and Co-Owner, Holition, UK

14:20-14:40

Mitte Stage

   Paid Content

   What makes paid content successful in
   the US and Europe?

     Moritz Hilger, CEO, CeleraOne, Germany

     Jeremy Gilbert, Director of Strategic Initiatives, Washington Post, USA

14:20-14:40

Lichthof Stage

Data and monetisation

Small Data: How to turn one question into €3 million

In today's evolving digital advertising landscape, the depth of your data and audience insights is the key to unlocking new, diverse revenue streams. Come and hear how the world's leading publishing brands are leveraging their job boards to capture an unprecedented level of information about their users, and exactly how they're using that to drive new advertising opportunities. Learn how one major brand asked their jobseeker audience one simple question and turned that into millions in revenue.

Tom Ricca-McCarthy, CEO, Madgex, UK


14:40-14:45

5-minute interval


14:45-15:05

Track Sessions

14:45-15:05

Atrium Stage

News Innovation

Our newspaper was only the beginning

The first 70 years we thought of Handelsblatt as a newspaper… To find the right answers for the future - Handelsblatt changed the question and started to question everything. The beginning of a high speed transformation for every product and every part of the company. Journalism turned into the 3 dimensions, the editors became brand icons, Handelsblatt invented products and new companies and cut the word "Abonnent" (English: subscriber) to found Europe's biggest and most active "Economical Club". It paid off - Handelsblatt still grows in daily sold editions, in advertising sales and was voted most trusted medium in 2016 by the GPRA. And there is more to come.

Frank Dopheide, Managing Director, Handelsblatt Publishing Group, Germany

14:45-15:05

Mitte Stage

Monetisation Strategies

Strategies for developing digital revenue streams

A sustainable business model is probably the most pressing question for any publisher today. Consolidate around one revenue stream? Diversify? Subscription? Advertising? Other? We take a look at the options, who is doing it best, and what to expect in the next few years.

Brandon Paine, Chief Revenue Officer, Independent Journal Review, USA

14:45-15:25

Lichthof Stage

Masterclass

How to develop strategic roadmaps for organisational and business unit transformation

As the first Google Digital News Senior Visiting Research Fellow, Lucy's research ("Going digital – changing the narrative and understanding the path to growth") examines organisational approaches that allow publishers to master challenges and seize the growth potential that digital disruption presents. In this masterclass, she shines a spotlight on key developments.

Lucy Küng, Google News Initiative Senior Research Fellow, Reuters Institute for Journalism, Oxford University, UK & Switzerland


15:05-15:25

Track Sessions

15:05-15:25

Atrium Stage

News Innovation

Building Bridges to the Future: taking the world's oldest video news brand into a tomorrow that users want

NBC is the world's oldest television news organisation. Its shows are part of American life and family routine for over 70 years and remain the most-watched in the country. But NBC News has to innovate rapidly to stay relevant with digital audiences and strike a careful balance: How can a legacy brand evolve on new platforms and compel current as well as future audiences? Which product innovations are truly meaningful and serve the user? NBC News Digital is on an iterative journey to extend existing brands on Mobile, OTT, and VR as well as building new digital-native brands that will deliver on its foundational promise: to inform and entertain the public and enrich their daily lives.

Moritz Gimbel, VP: Product, NBC News Digital, USA

15:05-15:25

Mitte Stage

Monetisation Strategies

Publishers as content agencies: where do we go from here?

In a world where everyone with a social media presence is a defacto editor, where increasingly the lines are blurring between brand, commerce and content - what is the future for premium publishers and their content agencies - where do we go from here?

Mark Stephens, Head of Content Marketing, The Foundry, UK


15:25-15:45

Track Sessions

15:25-15:45

Atrium Stage

Audience Engagement

Partnering with audiences to take storytelling to a powerful new level

The power dynamics between publishers and audiences have changed tremendously, but the processes of making journalism have not. Learn what happens when you bring audience input into the editorial room well before reporting and publishing. Hint: everything changes for the better.

Jennifer Brandel, CEO and Co-Founder, Hearken, USA

15:25-15:45

Mitte Stage

Audience Engagement

How millennials and Gen Z are impacting mobile consumption and culture

Welcome to a world where mobile prodigies – not only Millennials but now also Gen Z, the truly mobile-first generation – drive digital consumption and culture. In this session, Ian James will showcase findings from Verve's "Mobile Prodigies" research, focusing on how mobile prodigies interact with the primary screen of today and how brands and publishers alike can succeed with ad engagement (using 3 Ps: people, place and purpose) in a world of frenzied mobile interaction.

Ian James, General Manager, International, Verve, USA

15:25-15:45

Lichthof Stage

Monetisation Strategies

Resurface evergreen content in useful, timely, relevant and shareable ways

For the B2C market a publisher's online presence needs to be planned carefully to ensure the viability of magazine media brands as well to not cannibalise other revenue streams. Fundamental however, is that the content with magazines are discoverable, easy to use and easy to read. In the B2B, sales syndication is key. Much money can be made by publishers syndicating content to other parties and not just other publishers. When all the individual content elements from different brands can be stored in one dynamic content platform, tangible opportunities are born. New syndication models, not just focussing on one title and/or the newest edition, but across the depth and breadth of the publisher's content can be realised. 1 article should sell in 100 different ways or more. Koos is here to tell you more.

Koos Hussem, President & CEO, X-CAGO, The Netherlands


15:45-16:15

Networking coffee break


16:15-16:40

Track Sessions

16:15-16:40

Atrium Stage

Investment Strategy

VC view: How to make digital innovation work

Digital innovation has become a key success factor for every organisation, from small startups to large global organisations. It seems all companies are putting more resources behind innovation, but that doesn't necessarily guarantee success. In this session, Zvika Orron, Venture Partner at Carmel Ventures, will discuss key success factors behind digital innovation, highlighting it with specific examples from the Carmel startup portfolio.

Zvika Orron, Venture Partner, Carmel Ventures, Israel

16:15-16:40

Mitte Stage

Data and Analytics

How Bisnode's offline data can help boost audience insights and profiling for superior ad performance

There is incredible and largely underestimated potential in linking offline and online data about users to create distinctive profiling and ad targeting. Offline data and calculated variables from a multitude of sources are proven to be predictive and effective in targeting. Bisnode aims to help the media industry to build competitive ad targeting.

Edoardo Jacucci, Chief Product Officer, Bisnode, Norway

16:15-17:05

Lichthof Stage

Masterclass

Understanding and applying emerging technologies to drive storytelling and consumer engagement

To make the difference one should not rely on technology but on creativity and anthropology. Technology is the means to an end. It is the relevant engagement of the customer that will drive a customer's preference for a brand. Here data and AI will help. The beauty industry is already exploiting the opportunity by laying the foundations with current real time virtual try-on solutions as part of storytelling experiences. Hear how it will develop next.

John Peeters, Director of Business Development and Co-Owner, Holition, UK


16:40-17:05

Track sessions

16:40-17:05

Atrium Stage

Pureplay Strategy

Social Platforms - producing content for where people are

NowThis was one of the first to skip the homepage and bring news straight to the user, where they are – in their social feeds, on mobile devices. NowThis' pioneering approach to news video with text-over has been copied by just about any news outlet by now. So what is new in the world of NowThis? What have they learnt, what social channels are most important to them, how do they maintain their distinctive brand and keep and grow their audience with all the look-alike competition around, and have they figured out how to monetize their approach? And how do they apply their learnings and technologies from NowThis to the other Group Nine properties like Thrillist and The Dodo? NowThis president Athan Stephanopoulos will share some of their latest insights and approaches to news in the times of social platforms.

Athan Stephanopoulos, President, NowThis, USA

16:40-17:05

Mitte Stage

Monetisation Strategies

The art of war with adblockers

Thomas shares strategies and practical tips for publishers to deal with the growth of adblockers on desktop and mobile. What can publishers do to tackle the ad blocking problem, now and in the future? Which vendors are on the market and what do they offer? Thomas Joosten, ex-CEO Zanox Group, recently started Adsurity.com to address these problems and will share his experiences in this session.

Thomas Joosten, Founder and CEO, Adsurity, Germany


17:05-17:10

5-minute interval


17:10-17:35

Track sessions

17:10-17:35

Atrium Stage

Innovation

The Washington Post experiments: how new, digital storytelling forms and strategy help build a massive and engaged audience

Jeremy collaborates with journalists, engineers, and the advertising department to develop ways to effectively fulfill the Post's journalistic mission and build audience while also driving revenue through editorial innovation. The Post has recently enjoyed phenomenal success: In 2016, monthly web traffic increased nearly 50% to 130 million unique visitors, subscription revenue doubled, and The Post was profitable driven by rising digital advertising revenue. Hear from Jeremy what role their strategy and digital storytelling experiments play in these successes and learn from his experiences.

Jeremy Gilbert, Director of Strategic Initiatives, Washington Post, USA

17:10-17:35

Mitte Stage

Insight & Engagement                            

Why listening, now more than ever, is crucial for designing content strategies

Results such as Brexit and the election of Donald Trump as US President have caught many a media outlet off guard, but the tools exist for publishers to "listen" better to their constituents, and deliver better, more relevant results in return. Hear how AI and predictive analytics can help you better understand and engage your audience.

Steffen Konrath, CEO and Founder, Liquid Newsroom, Germany

17:10-17:35

Lichthof Stage

   Content Efficiencies

   Challenges with content: How to
   optimise print and digital workflows

     Ferdinand Frank, Sales Executive, PPI Media, Germany

     Ole Olsen, CEO, Digital Collections, Germany


17:35-18:00

Track sessions

17:35-18:00

Atrium Stage

Social

Establishing a CNN news habit on social media

Becoming part of users news habits is a declared goal of CNN. Hear from CNN's Executive Producer of Social and Emerging Media how they pursue this goal, how they utilize the latest platforms and take full advantage of already established social platforms.
News and politics are inherently social. How does one of the largest global brands in news involve their viewers and users while avoiding all the pitfalls that come with doing so? How do they capitalize on users to shape their coverage? How do they use the latest promising social platforms and where do they see social heading in the future?
Samantha Barry serves as CNN's Executive Producer of Social and Emerging Media, managing all of the company's global social media teams. Her teams span publishing, newsgathering, digital and TV and are responsible for the largest social accounts of any news brand in the world.

Samantha Barry, Senior Director of Social News, CNN, USA

17:35-18:00

Mitte Stage

  Insight & Engagement

  What happens when publishers truly
  listen to their users

   Nothing builds loyalty as much as deep engagement – the feeling of being
   part of a community. Together, Opinary and the Huffington Post UK
   established a new way for users to engage with HuffPost’s content by
   boosting meaningful engagement and building deeper relationships
   between users and the newsroom. They are here to share their experiences
   and the benefits that come up when publishers make their users' voices
   heard.

   Jack Riley, Director of Commercial and Audience Development,
   Huffington Post UK/AOL, UK

   Pia Frey, Co-Founder and Head of Publishing, Opinary, Germany

17:35-18:00

Lichthof Stage

Paid Content

Paygates instead of paywalls – how publishers can use conversion funnels instead of rigid paywalls to lead users to paying for content

Turning users into subscribers can be addressed by using paygates instead of paywalls. By gently onboarding users in a frictionless way, without requiring upfront registration and payment, publishers can acquire customers in the model that best suits the user's consumption behaviour. Cosmin will introduce you to a conversion funnel that combines frictionless purchases of individual content with flat rate models and ultimately subscriptions.

Cosmin Ene, CEO, LaterPay, Germany


18:00-19:30

Networking drinks, dinner buffet and meetings

19:30-21:30

Free time

21:30

DIS Late - Karaoke (pre-booked)

21:30-

DIS Late - Cigar and Rum Nightcap (pre-booked)

*Note: The programme is subject to change

Coverage of sessions are available at FIPP.com.

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