ELEMENT DATA
elementdata.com
The company
Element Data Inc. is creating an artificial intelligence, machine learning based technology platform called Decision Insights Computation Engine, known as DICE, that provides unprecedented insights into the why of human decision-making and uncovers the factors that drive predictable outcomes. DICE does this by tapping into options, criteria, biases, and conditions that form the basis for any given decision and all considered alternatives. It is then delivered in a detailed compilation of analytics and psychographic and demographic insights – allowing individuals and organizations to influence their larger decisions.
Meeting with
Cyrus Krohn, Co-Founder and Chief Operating Officer at Element Data. Cyrus Krohn has been a cutting-edge communicator, digital innovator and new media executive for over 20 years. Krohn’s professional experiences include producing live television shows for CNN, pioneering new media businesses for Microsoft, and creating start-up companies pushing technology boundaries. He sold his prior start-up, Crowdverb, to the world’s largest communication services group, WPP. In 2013 Krohn was named as one of the top 50 digital political strategists in the United States.
Relevance
Using artificial intelligence for big data analytics and streamlining decision processes is a huge trend in the US media landscape.
Link
Seattle startup wants you to make up your mind (and its software will help)
Video
Krohn spoke at the Personal Democracy Forum in New York City, 2013 on the topic of understanding human emotion through digital signals.
Cyrus Krohn | GOP 2.0 - Experimentation in Action