Agenda 2018

This was last year's DIS programme

Download PDF Programme

19 MARCH 2018
20 MARCH 2018
  1. 19 MARCH 2018

    1. 08:00 - 09:15 | Registration, Networking Coffee & Meetings

    2. 09:15 | Audience call & welcome

    3. 09:30 - 10:45 | Opening Keynotes

      • 09:30 - 09:55

        • 09:30 - 09:55
          The Amazonification of media
          • Troy Young, Hearst Digital Media
            Troy Young, Hearst Digital Media

          Technology is disrupting nearly every part of the economy as the internet continues to fundamentally impact how we communicate, purchase products, and work to create long-term value. While the media industry is changing at a breakneck pace, so too are the retail, manufacturing, travel, transportation and healthcare industries, to name a few. The process of change in media is exhilarating, but also hugely challenging, as media companies look to develop and capitalize on new revenue opportunities while managing cost on maturing businesses. And just when we think we are getting close, we discover new hurdles – in video, data and distribution. This requires incredible nimbleness, creativity and execution across all our businesses and markets. Join Troy Young as he considers the challenges and opportunities in the continuously, rapidly changing digital media landscape.

          • Troy Young, Hearst Digital Media
            Troy Young, Hearst Digital Media
      • 09:55 - 10:20

        • 09:55 - 10:20
          Transforming Hong Kong's newspaper of record to build a digital powerhouse – South China Morning Post
          • Gary Liu, South China Morning Post
            Gary Liu, South China Morning Post

          How does a technologist from Digg, Spotify, Google and AOL go about transforming a 114-year-old legacy media company, the Alibaba-owned South China Morning Post, into a digital-first business with stated ambitions to expand to the US market? Gary Liu is here to tell us more.

           

          • Gary Liu, South China Morning Post
            Gary Liu, South China Morning Post
      • 10:20 - 10:45

        • 10:20 - 10:45
          Top media innovation trends from around the world
          • Juan Señor, Innovation Media Consulting Group
            Juan Señor, Innovation Media Consulting Group

          Join us as Juan Señor launches this year's edition of the Innovation in Media World Report, highlighting some of the top innovations and future trends publishers are paying attention to.

          • Juan Señor, Innovation Media Consulting Group
            Juan Señor, Innovation Media Consulting Group
    4. 10:45 - 11:05 | Networking coffee break

    5. 11:05 - 12:15 | Audience engagement / Exploring new opportunities

      • 11:05 - 11:15

        • Atrium Stage
          11:05 - 11:15
          Set your content free – a Q&A on the future of storytelling
          • Mark van de Kamp, Escenic
            Mark van de Kamp, Escenic

            

          • Mark van de Kamp, Escenic
            Mark van de Kamp, Escenic
        • Mitte Stage
          11:05 - 11:15
          If only I knew this before – Insights from a Media & Salesforce Executive
          • Stan Sugarman, Salesforce.com Inc
            Stan Sugarman, Salesforce.com Inc

            

          • Stan Sugarman, Salesforce.com Inc
            Stan Sugarman, Salesforce.com Inc
      • 11:15 - 11:35

        • Atrium Stage
          11:15 - 11:35
          Using emerging media formats to super-charge audience engagement
          • Maureen Hoch, HBR.org, Harvard Business Review
            Maureen Hoch, HBR.org, Harvard Business Review

          Maureen Hoch explains how Harvard Business Review uses emerging media formats to excite and engage audiences, build loyalty and ultimately monetise. In this talk she'll touch on bots, voice, AI and more.

          • Maureen Hoch, HBR.org, Harvard Business Review
            Maureen Hoch, HBR.org, Harvard Business Review
        • Mitte Stage
          11:15 - 11:35
          From magazine publisher to data business
          • Pauli Aalto-Setälä, Aller Media Oy
            Pauli Aalto-Setälä, Aller Media Oy

          Aller Media Finland has been a traditional publisher of magazines in Finland since 1992. Now, within three years, Aller Media has become the leading company in Finland harvesting consumer data as an income asset. Hear Pauli Aalto-Setälä explain how they disrupted themselves and managed to place data at the heart of their business' growth by utilising existing assets and abandoning traditional ways of thinking.

          • Pauli Aalto-Setälä, Aller Media Oy
            Pauli Aalto-Setälä, Aller Media Oy
      • 11:35 - 11:55

        • Atrium Stage
          11:35 - 11:55
          Differentiation in an age of 'efficient journalism'
          • Molly Miller, ALM Media
            Molly Miller, ALM Media

          When faced with numerous competitors(some with deep pockets), niche audiences, and a business focused on scale and efficiency, how do you build great brands focused on insightful journalism? How do you retain great reporter talent? How do you build loyal communities when competitor audiences seem just fine with churned-out briefs? You defy the odds and go in the opposite direction of scale and snippet. This session will focus on the journey and outcomes, from giving the most junior reporters a platform, providing a simple but great user experience, and delivering innovation that gets rave reviews from readers.

          • Molly Miller, ALM Media
            Molly Miller, ALM Media
        • Mitte Stage
          11:35 - 11:55
          How traditional media know-how helped VISUAL STATEMENTS become a profitable social media publishing business built on e- commerce and native ads
          • Benedikt Böckenförde, Visual Statements
            Benedikt Böckenförde, Visual Statements
          • Kerstin Schiefelbein, VISUAL STATEMENTS
            Kerstin Schiefelbein, VISUAL STATEMENTS

          Using deep understanding of quality storytelling built up through years in magazine media, combined with tools and data available via social platforms VISUAL STATEMENTS is Germany’s biggest social publisher reaching 50 per cent of all German millennials and an audience of 30 million per month. What’s more, with a business model including e-commerce, retail and native advertising, the company has more than a million happy customers and is profitable. Hear about their model, which is highly transportable to other markets.

          • Benedikt Böckenförde, Visual Statements
            Benedikt Böckenförde, Visual Statements
          • Kerstin Schiefelbein, VISUAL STATEMENTS
            Kerstin Schiefelbein, VISUAL STATEMENTS
      • 11:55 - 12:15

        • Atrium Stage
          11:55 - 12:15
          Facebook and publishers: business models for a digital future?
          • Guido Bülow, Facebook Germany
            Guido Bülow, Facebook Germany

            

          • Guido Bülow, Facebook Germany
            Guido Bülow, Facebook Germany
        • Mitte Stage
          11:55 - 12:15
          AI and the future of work
          • Linda Ligios, Springwise Intelligence
            Linda Ligios, Springwise Intelligence

          Artificial intelligence (AI) has been seen as the one of the biggest disruptive forces in the workplace since the industrial revolution. In this Springwise session, you'll be inspired by some of the latest applications of AI across different industries and we’ll reflect on how companies and employees can prepare for the workforce of tomorrow.

          • Linda Ligios, Springwise Intelligence
            Linda Ligios, Springwise Intelligence
    6. 12:15-12:20 | 5-minute interval

    7. 12:20-13:00 | Revenue strategies / AI and media innovation

      • 12:20 - 12:25

        • Atrium Stage
          12:20 - 12:25
          Tons of content: Who can read it all?
          • Jens Gützkow, PressMatrix
            Jens Gützkow, PressMatrix

            

          • Jens Gützkow, PressMatrix
            Jens Gützkow, PressMatrix
        • Mitte Stage
          12:20 - 12:25
          Don’t manage performance marketing by yourself
          • Sabrina Spielberger, digidip
            Sabrina Spielberger, digidip

            

          • Sabrina Spielberger, digidip
            Sabrina Spielberger, digidip
      • 12:25 - 13:00

        • Atrium Stage
          12:25 - 13:00
          Panel discussion: The pivot to reader revenues
          • Stefan Betzold, BILD, Axel Springer
            Stefan Betzold, BILD, Axel Springer
          • Grzegorz Piechota, Harvard Business School and Reuters Institute, University of Oxford
            Grzegorz Piechota, Harvard Business School and Reuters Institute, University of Oxford
          • Abi Spooner, Dennis
            Abi Spooner, Dennis

          As digital advertising comes under pressure, there is renewed drive towards generating reader revenues. In this discussion, our experts talk specifically about subscription model development as part of the pivot to reader revenues.

          Participants:

          • Stefan Betzold, BILD, Axel Springer
            Stefan Betzold, BILD, Axel Springer
          • Grzegorz Piechota, Harvard Business School and Reuters Institute, University of Oxford
            Grzegorz Piechota, Harvard Business School and Reuters Institute, University of Oxford
          • Abi Spooner, Dennis
            Abi Spooner, Dennis
        • Mitte Stage
          12:25 - 13:00
          Panel discussion: Let's talk machine learning, chatbots, automated journalism, localisation and intention management
          • Johan Åhlund, jabberBrain
            Johan Åhlund, jabberBrain
          • Margaret Ann Dowling, Create and Translate.org
            Margaret Ann Dowling, Create and Translate.org
          • Dr. Markus Peschl, University of Vienna; theLivingCore
            Dr. Markus Peschl, University of Vienna; theLivingCore

          Participants:

          • Johan Åhlund, jabberBrain
            Johan Åhlund, jabberBrain
          • Margaret Ann Dowling, Create and Translate.org
            Margaret Ann Dowling, Create and Translate.org
          • Dr. Markus Peschl, University of Vienna; theLivingCore
            Dr. Markus Peschl, University of Vienna; theLivingCore
    8. 13:00-14:15 | Networking lunch break

    9. 14:15-15:05 | Exploring new business / Tech adoption in the newsroom

      • 14:15 - 15:40

        • Atrium Stage
          14:15 - 15:40
          A new kind of media for a new generation
          • Melissa Rosenthal, Cheddar Inc.
            Melissa Rosenthal, Cheddar Inc.

          Cheddar Inc. broadcasts live from the floor of the New York Stock Exchange, covering companies driving change in media, technology and entertainment. Aimed at business-savvy millennials, Cheddar tells the stories of change through the lens of business leaders making the change. With its main source of revenues distribution deals from the likes of Amazon Prime, Apple TV and Roku, Cheddar is a new kind of media business for a new generation.

          • Melissa Rosenthal, Cheddar Inc.
            Melissa Rosenthal, Cheddar Inc.
        • Mitte Stage
          14:15 - 15:40
          Balancing editorial instinct with technological innovation: a conversation with IMG’s Juan Senor on the evolving role of analytics in the modern newsroom
          • Juan Señor, Innovation Media Consulting Group
            Juan Señor, Innovation Media Consulting Group
          • Em Kunze, Content Insights
            Em Kunze, Content Insights

            

          • Juan Señor, Innovation Media Consulting Group
            Juan Señor, Innovation Media Consulting Group
          • Em Kunze, Content Insights
            Em Kunze, Content Insights
      • 15:40 - 15:05

        • Atrium Stage
          15:40 - 15:05
          Lessons from Schibsted's money-making video machine
          • Helje Solberg, VGTV - Shibsted
            Helje Solberg, VGTV - Shibsted

          Legacy media’s search for tomorrow’s audiences: To maintain its position as a leading media house and Norway’s largest news site VG (part of Schibsted) made a significant step-up into online video. It is paying off handsomely in new revenues…

          • Helje Solberg, VGTV - Shibsted
            Helje Solberg, VGTV - Shibsted
        • Mitte Stage
          15:40 - 15:05
          What newsrooms can learn from fact-checkers about innovation and collaboration
          • Mark Stencel, The Reporter's Lab; Duke University
            Mark Stencel, The Reporter's Lab; Duke University

          Why do newsrooms fail to embrace new technologies that enhance productivity and audience engagement -- often at little or no cost? Former Washington Post and NPR news exec Mark Stencel shares what can be done, including lessons from recent journalism collaborations responding to political disinformation.

          • Mark Stencel, The Reporter's Lab; Duke University
            Mark Stencel, The Reporter's Lab; Duke University
    10. 15:05-15:10 | 5-minute interval

    11. 15:10-15:50 | Blockchain / Revenue strategies

      • 15:10 - 15:30

        • Atrium Stage
          15:10 - 15:30
          Blockchain and the future of media
          • Ingo Rübe, BOTlabs
            Ingo Rübe, BOTlabs

            

          • Ingo Rübe, BOTlabs
            Ingo Rübe, BOTlabs
        • Mitte Stage
          15:10 - 15:30
          How Insider Inc. helps readers and generates revenues through commerce
          • Breton Fischetti, Business Insider
            Breton Fischetti, Business Insider

          In 2014, Insider Inc. joined a small but growing group of publishers creating shopping content. The goal was to generate revenue while adding value for readers. As online shopping proliferates, publishers have an opportunity to not only help their audience shop smarter, but also generate revenue while producing great stories.  Today it is a significant part of Insider Inc.'s business. Mastermind Breton Fischetti is here to tell you more.

          • Breton Fischetti, Business Insider
            Breton Fischetti, Business Insider
      • 15:30 - 15:50

        • Atrium Stage
          15:30 - 15:50
          Civil is about to launch a decentralized marketplace for sustainable journalism using blockchain technology
          • Daniel Sieberg, Civil
            Daniel Sieberg, Civil

          But what does it all mean? Find out how they plan to transform the relationship between journalists and readers and what blockchain means to fostering better civic discourse and unlocking viable, ad-free business model

          • Daniel Sieberg, Civil
            Daniel Sieberg, Civil
        • Mitte Stage
          15:30 - 15:50
          How, after quitting their jobs, 50 journalists built a new and profitable news business
          • Tomas Bella, Dennik N
            Tomas Bella, Dennik N

          Daily newspaper Dennik K was established in Slovakia in 2015 and is already profitable. While it has a print edition, 80 per cent of revenues come from online  subscriptions, with readers paying mostly for high-quality investigative pieces, interviews and in-depth reports. Now the staff of “N” is creating open source software to help other publishers achieve similar success. Hear more...

          • Tomas Bella, Dennik N
            Tomas Bella, Dennik N
    12. 15:50-16:20 | Networking coffee break

    13. 16:20-17:55 | Media innovation / Brand transformation and development

      • 16:20 - 16:30

        • Atrium Stage
          16:20 - 16:30
          Consequences and technology development of AI
          • Dieter Reichert, censhare
            Dieter Reichert, censhare

            

          • Dieter Reichert, censhare
            Dieter Reichert, censhare
        • Mitte Stage
          16:20 - 16:30
          ‘See no evil, hear no evil, speak no evil’
          • Koos Hussem, President & CEO
            Koos Hussem, President & CEO

            

          • Koos Hussem, President & CEO
            Koos Hussem, President & CEO
      • 16:30 - 16:50

        • Atrium Stage
          16:30 - 16:50
          Speed and innovation: Using technology to drive growth at The Washington Post
          • Matthew Monahan, Arc Publishing, Washington Post, USA
            Matthew Monahan, Arc Publishing, Washington Post, USA

            

          • Matthew Monahan, Arc Publishing, Washington Post, USA
            Matthew Monahan, Arc Publishing, Washington Post, USA
        • Mitte Stage
          16:30 - 16:50
          Building ALT.dk
          • Sara Wilkins, ALT.dk - Egmont Publishing
            Sara Wilkins, ALT.dk - Egmont Publishing

          How Egmont built on top of its strength in an existing segment to create ALT, now Denmark’s favourite online destination for women.

          • Sara Wilkins, ALT.dk - Egmont Publishing
            Sara Wilkins, ALT.dk - Egmont Publishing
      • 16:50 - 17:10

        • Atrium Stage
          16:50 - 17:10
          Saving Libelle
          • Hilmar Mulder, Libelle - Sanoma
            Hilmar Mulder, Libelle - Sanoma

          How innovation saved the oldest, and largest, women's weekly in The Netherland

          • Hilmar Mulder, Libelle - Sanoma
            Hilmar Mulder, Libelle - Sanoma
        • Mitte Stage
          16:50 - 17:10
          How Olive feeds foodies' desires across multiple platforms
          • Laura Rowe, Immediate Media Co.
            Laura Rowe, Immediate Media Co.

            

          • Laura Rowe, Immediate Media Co.
            Laura Rowe, Immediate Media Co.
      • 17:15 - 17:55

        • Atrium Stage
          17:15 - 17:55
          How The New York Times develops and grows its customer base
          • Ben Cotton, The New York Times
            Ben Cotton, The New York Times

          Ben Cotton describes how The Times has grown to more than 3 million subscribers over the last two years, and how it plans to accelerate into the future.

          • Ben Cotton, The New York Times
            Ben Cotton, The New York Times
        • Mitte Stage
          17:15 - 17:55
          Privacy, the EU and the future of advertising
          • Oliver von Wersch, vonwerschpartner Digital Strategies
            Oliver von Wersch, vonwerschpartner Digital Strategies

          The session will focus on the economic and qualitative implications of EU ePrivacy regulation. Mainly we will refer on the question of which substantial changes for  publishers are to be feared in consequence of the new regulation and which future strategies there are for digital publishers in an ePrivacy-regulated world.

          • Oliver von Wersch, vonwerschpartner Digital Strategies
            Oliver von Wersch, vonwerschpartner Digital Strategies
        • Atrium Stage
          17:15 - 17:55
          Brands as media owners
          • Stuart Adamson, Thomas Cook Media & Partnerships
            Stuart Adamson, Thomas Cook Media & Partnerships

          How Thomas Cook leverages audience across an omni-channel network toincrease engagement, deliver for partners and build new revenue streams.

          • Stuart Adamson, Thomas Cook Media & Partnerships
            Stuart Adamson, Thomas Cook Media & Partnerships
    14. 17:55-18:00 | Wrap

    15. 18:00-20:00 | Networking drinks, dinner buffet & meetings

  2. 20 MARCH 2018

    1. 08:00 - 09:15 | Networking coffee and meetings

    2. 09:15 - 09:30 | Audience call and welcome back

    3. 09:30 - 10:45 | Strategy

      • 09:30 - 09:55

        • 09:30 - 09:55
          AI and the future of society
          • Chris Boos, arago
            Chris Boos, arago

            

          • Chris Boos, arago
            Chris Boos, arago
      • 09:55 - 10:20

        • 09:55 - 10:20
          High-speed disruption, real data, the scourge of fake news. How to win as a digital publisher
          • Dr. Andreas Wiele, Axel Springer
            Dr. Andreas Wiele, Axel Springer

             

          • Dr. Andreas Wiele, Axel Springer
            Dr. Andreas Wiele, Axel Springer
      • 10:20 - 10:45

        • 10:20 - 10:45
          What next for platforms and publishers?
          • Vivian Schiller, Weber Shandwick; Scott Trust, USA
            Vivian Schiller, Weber Shandwick; Scott Trust, USA

          The dynamics between platforms and publishers are changing. While Platforms are as dominant as ever, recent revelation to misinformation campaigns have them shifting course when it comes to news. At the same time publishers have seen more and more success going direct to audiences. In this session, we’ll unpack these fast moving events and examine the implications for quality content and news consumers.

          • Vivian Schiller, Weber Shandwick; Scott Trust, USA
            Vivian Schiller, Weber Shandwick; Scott Trust, USA
    4. 10:45 - 11:15 | Networking coffee break

    5. 11:15 - 12:00 | Exploring new opportunities/ Voice-activated devices

      • 11:15 - 11:20

        • Atrium Stage
          11:15 - 11:20
          How to engage your audience with “Google for restaurants”
          • Ilkka Lavas, City Magazine, Improve Media, TableOnline, EatAndTheCity
            Ilkka Lavas, City Magazine, Improve Media, TableOnline, EatAndTheCity

            

          • Ilkka Lavas, City Magazine, Improve Media, TableOnline, EatAndTheCity
            Ilkka Lavas, City Magazine, Improve Media, TableOnline, EatAndTheCity
        • Mitte Stage
          11:15 - 11:20
          Give your journalists the tools produce professional content – any time, anywhere
          • Pablo Herrero, Vizrt
            Pablo Herrero, Vizrt

            

          • Pablo Herrero, Vizrt
            Pablo Herrero, Vizrt
      • 11:20 - 12:00

        • Atrium Stage
          11:20 - 12:00
          Single sign-on across industries – the opportunity for publishers
          • Donata Hopfen, verimi
            Donata Hopfen, verimi

          The aim of verimi is to allow users to access websites across multiple industries with a single sign-on key. Especially now that publishers are facing challenges with Europe’s new General Data Protection Regulation, such a digital master key can ensure users’ digital identities remain within EU jurisdiction while providing manifold opportunities for publishers including access to data to further develop their digital business models. Donata Hopfen is here to update us on progress with verimi and to discuss how your company can benefit from developments.

          • Donata Hopfen, verimi
            Donata Hopfen, verimi
        • Mitte Stage
          11:20 - 12:00
          Storytelling on voice-activated devices
          • Alexander Bregman, Google
            Alexander Bregman, Google

          How Voice and Audio - via mobile devices, home assistants - are going to be transformational channels of engagement for news and content publishers in the near future.

          • Alexander Bregman, Google
            Alexander Bregman, Google
        • Atrium Stage
          11:20 - 12:00
          Three ways forward for modern advertisers
          • Bernhard Glock, MediaLink
            Bernhard Glock, MediaLink

          In today’s landscape of emerging media, brands are constantly challenged with new expectations and unforeseen hurdles that impact the decisions they must make when it comes to communicating with consumers and running advertising. Three key areas of focus have emerged that will be critical in how they effectively and efficiently navigate new media:
          data proficiency, partnerships, and trust. Through this lens, Bernhard Glock will uncover how forward-looking brands are reinventing the media agency model; why they’re rethinking how they use data, analytics and insights to personalise communication; what it means to be redefined as a content generator; and how to operate in an industry where accountability is paramount and regulation is a new reality.

          • Bernhard Glock, MediaLink
            Bernhard Glock, MediaLink
    6. 12:00 - 12:05 | 5-minute Interval

    7. 12:05 - 12:55 | Media models / Exploring new opportunities

      • 12:05 - 12:15

        • Atrium Stage
          12:05 - 12:15
          Changes in consumer behaviour in using and paying for content
          • Nikolay Malyarov, PressReader
            Nikolay Malyarov, PressReader

            

          • Nikolay Malyarov, PressReader
            Nikolay Malyarov, PressReader
        • Mitte Stage
          12:05 - 12:15
          Freewall: The third monetisation strategy because well-funded journalism matters
          • Prash Naidu, Rezonence
            Prash Naidu, Rezonence

             

          • Prash Naidu, Rezonence
            Prash Naidu, Rezonence
      • 12:15 - 12:35

        • Atrium Stage
          12:15 - 12:35
          It's digital ... but not as we know it
          • Julian March, Future plc
            Julian March, Future plc

          Taking his cue from Star Trek – "It's life Jim. But not as we know it" – Julian March explains why conceptions on making money from digital media were wide off the mark. It is not quantity, but quality. It is not display, but the revenue mix. It is not about now, but lifetime value. Hear more from Julian as he explains how Future approaches the "coming of age of digital".

          • Julian March, Future plc
            Julian March, Future plc
        • Mitte Stage
          12:15 - 12:35
          How the rise of Visual Search will impact on your media business

          Jenny Griffiths, founder of Snap Tech, explains how the power of visual search can unlock the hidden monetization potential of your lifestyle content, and how using AI in the right way can provide the ultimate toolkit to help editors create more content that matters.

      • 12:35 - 12:55

        • Mitte Stage
          12:35 - 12:55
          How IDG's global pivot to hyper- vertical publisher can work for you

          Learn IDG leveraged its footprint across 147 markets to develop a hyper-vertical publishing strategy with the focus on quality of engagement rather than size of the audience. Understand how to employ a similar mindset shift to improve reader experience and revenue performance.

        • Atrium Stage
          12:35 - 12:55
          Using real-time algorithms for data-driven content monetisation

          How Ebner unlocks the business value of constant conversions.

    8. 12:55 - 13:40 | Networking lunch break

    9. 13:40 - 15:20 | Audience engagement

      • 13:40 - 14:00

        • 13:40 - 14:00
          How CNI Digital's global social media works to reinforce local brand loyalty and enhance storytelling
          • Hannah Ray, Condé Nast International
            Hannah Ray, Condé Nast International

          Hannah Ray will explain how Condé Nast International (CNI) Digital brings about consistency across multiple franchises without neglecting the local brand and how Vogue International creates global stories for multiple accounts on Instagram and Snapchat

          • Hannah Ray, Condé Nast International
            Hannah Ray, Condé Nast International
      • 14:00 - 14:20

        • 14:00 - 14:20
          Bleacher Report's recipe for reaching millennial men
          • Lee Walker, Bleacher Report
            Lee Walker, Bleacher Report

          Hear from Lee Walker on how Bleacher Report reaches a young, millennial audience via Instagram, Facebook, Twitter and Snapchat with premium content and original programming. How does B/R speak to sport and culture obsessed youngsters who have grown up in a world of infinite choice and crave an alternative?

          • Lee Walker, Bleacher Report
            Lee Walker, Bleacher Report
      • 14:20 - 14:40

        • 14:20 - 14:40
          Snap judgements: Snapchat and The Economist's digital strategy
          • Lucy Rohr, The Economist
            Lucy Rohr, The Economist

          Hear how The Economist found success with Snapchat, reaching out to and engaging a new audience demographic for the venerable brand first launched in 1843.

          • Lucy Rohr, The Economist
            Lucy Rohr, The Economist
      • 14:40 - 15:00

        • 14:40 - 15:00
          How the Social Listening via Brandwatch influences Marketing and Product decisions at the BBC
          • Will McInnes, Brandwatch
            Will McInnes, Brandwatch
          • Jenny Woods, BBC
            Jenny Woods, BBC

          The BBC is using the social listening tool, Brandwatch to track conversations across social media, forums and websites. In this talk, we will hear from the CMO of Brandwatch as well as the Head of Social Listening as the BBC as they share real examples of how Social Listening has transformed the way the BBC promotes their TV shows.

          • Will McInnes, Brandwatch
            Will McInnes, Brandwatch
          • Jenny Woods, BBC
            Jenny Woods, BBC
      • 15:00 -15:20

        • 15:00 -15:20
          The remarkable transformation of Atlantic Media's National Journal
          • Kevin Turpin, National Journal - Atlantic Media
            Kevin Turpin, National Journal - Atlantic Media

          Adapting business models requires guts. A complete overhaul takes even more. Faced with a near perfect storm of new, agile competitors in the marketplace and clients lost to the global financial crisis, chose the latter. The weekly news magazine underwent a total transformation, from a subscriptions and advertising-funded brand to a research and advisory consultancy specialised in getting premium intelligence to high-value members. Here is how they did it.

          • Kevin Turpin, National Journal - Atlantic Media
            Kevin Turpin, National Journal - Atlantic Media
    10. 15:00 - 15:15 | Wrap