Lucy Küng, professor, author and internationally recognised expert on strategy, innovation and leadership, Switzerland, says: "DIS really nails three things. First, it is really smart about flagging up the big issues on the horizon that digital leaders need to keep their eyes on. Second, DIS has an excellent eye for strong speakers, and consistently hits the right balance between established thought leaders who have been there, done it and filtered out what really matters, and the bright young stars who are shaping the future. Third, DIS has mastered creating an easy atmosphere where conversation flows – I consistently have surprising conversations with interesting industry actors at DIS. Speaking at DIS is always a pleasure – the people and programme are consistently spot on."