BIOGRAPHY

Rebecca Lieb is Altimeter Group's analyst covering digital advertising and media.

She has run major digital marketing publications, including The ClickZ Network and Search Engine Watch.

Rebecca has also held executive marketing positions at strategic consultancies, including Siegel+Gale, and worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group and Bertelsmann’s RTL Television (Germany). As a journalist, she’s written on media for numerous publications including The New York Times and The Wall Street Journal. She spent five years as Variety’sGerman/Eastern European bureau chief. Until recently, she taught at NYU’s Center for Publishing, where she served on the Electronic Publishing Advisory Group.

She has authored two books: The Truth About Search Engine Optimization (FT Press, 2009) and Content Marketing (Que 2011).

Based in New York City, Rebecca is a former film critic who still spends way too much time watching hyper-obscure movies — when not scouring New York's outer boroughs for Southeast Asian cuisine.

About Altimeter Group

Altimeter Group provides research and advisory for companies challenged by business disruptions, enabling them to pursue new opportunities and business models.

We share our independent research on business disruptions via research reports, webinars, speeches, and more. We also offer advisory services to business leaders who wish to explore the specific implications of these disruptions within their organizations.