Digital Managing Director, Lucky
Maura Randall, Digital Managing Director of Lucky, oversees the digital team and directs and executes product strategies for web, mobile and tablet offerings for the brand. Two of her greatest accomplishments since joining the Lucky team include launching Community, Lucky’s user-generated site, as well as bringing myLuckyShops, the magazine’s e-commerce site, to life. This retail platform directs readers to buy clothing and accessories directly from more than a dozen retailers like Macy’s and Sephora allowing them to never leave the myLucky site. Shoppers can keep items from multiple stores in one universal shopping cart as well as click on mylucky versions of sites like Macy’s that feature a curated selection of merchandise organized by Lucky editors.
Lucky is the ultimate style resource; enticing, advising and exciting the reader at every moment of her shopping journey. From inspiration and information to purchase and sharing, Lucky prompts readers to try and buy with an array of fun, smart, actionable content dedicated to the latest trends, personal style and exclusive deals generated by our famous editors, prominent fashion and beauty bloggers, and passionate self-publishers. From high quality fashion stories shot by the world's best photographers to the latest posts from our users across the country, the brand is a trusted guide for women when they want to shop.
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A free copy of the new 2013 FIPP Innovations in Magazines report worth €99 will be given to all Digital Innovator Summit delegates.
