We bring you a selection of the stories which have caught our eye in the past week.
- Content marketing basics from the FT
- Seven predictions for Snapchat in 2017
- USA Today livestreams Trump's inauguration in VR
- Amazon's Alexa: two possible futures
- Four trends that will redefine media in 2017
- Three ways for brands to improve native advertising this year
- Major changes afoot at Medium
- Why regional publishers are embracing social media
- The New York Times' digital path, going forward
- Why publishers are reconsidering their pursuit of huge numbers
DIS 2017 in Berlin: Early Bird offer ends 31 January
The 10th Digital Innovators’ Summit 2017 takes place from 19-21 March (main Summit on 20 and 21 March) in Berlin, Germany. DIS is organised by FIPP, the network for global media, and VDZ, the German Publishers Association. See more at innovators-summit.com. Register now to save €400 on tickets (offer ends 31 January). See the preliminary agenda (soon to be updated again) here and list of more than 60 speakers so far confirmed here.