In the loop: the week's key industry news

We bring you a selection of the stories which have caught our eye in the past week.

·         Twitter relaxes 140 character limit

·         Five ways to promote your product on Facebook

·         Google’s updated content quality guidelines

·         Very interesting new media startup - The Outline

·         Facebook introduces third party measurement

·         Publishers ask government for help with Google and Facebook

·         Facebook overestimated key video metric for two years

·         Confessions of a former viral publishing exec on the dark arts of follower bots

·         Using native video to reach Gen Z

·         The Netflix backlash: why Hollywood fears a content monopoly

 

Don’t forget: all of the above and much, much more will be discussed at the 10th edition of the Digital Innovators’ Summit in 2017. Registration is now open, and you can save€600 on the final delegate price when you book before December 1st.