Gerrit Rabenstein is the Head of Strategic Partnerships – New & Magazines, DACH for Google. Prior to the DIS, we asked Gerrit to tell us about Google's participation in the conference and share what attendees can expect to experience with Google House.
How is Google represented at DIS 2015?
We feel at home wherever there is digital innovation. The Digital Innovators’ Summit is a good opportunity for us to get in direct contact with publishers and industry leaders to exchange views and ideas. Our Senior Director for News and Social Products, Richard Gingras, will shares his thoughts at the DIS on how publishers can innovate and thrive in times of dramatic change. We also have a special treat for the DIS participants. To provide them with a sense of what we see for the future, we will be offering an exclusive hands-on experience with Google House.
What is Google House?
The Google House is a series of tangible experiences that bring our vision of the immediate future to life. It showcases life scenarios in three physical environments – living room, office and vacation. In each of these, we show how publishing content and future technologies work together and can profit from each other. It is also about how media and content are consumed and ways new technologies and devices can change our daily lives. In this respect, Google House makes the many possibilities tangible by providing not just a glimpse but a vision of the future.
What technologies can DIS attendees experience with Google House?
Google House takes innovation and best practice examples from hardware and software and makes them come alive. It aims to show how the deployment of devices, services and apps can make work easier, provide useful information and be fun. A special focus will be on the functions offered by mobile devices. Many people have no idea of the universe of opportunities that are available to them through the smartphone today. These will be demonstrated in an interactive way. We want to do our best to make sure the visitors to Google House leave not just with information but also an A-ha moment.
Join us at DIS 2015 and have a chance to experience Google House for yourself!