Svein-Erik Hole is the editor of the Norwegian tech site TU.no, a B2B title which has increased the number of unique weekly users by 500 per cent within the last three years. Svein-Erik is also a guest lecturer at The Norwegian Institute of Journalism, where he teaches digital distribution and traffic growth through smart editing. Before joining TU.no, Svein-Erik worked at Egmont in Norway. Here he was the editor-in-chief of klikk.no, a start up consumer web site, the leader in its niche. Prior to that he was digital media editor at Edda Media (now part of Amedia) and a newspaper journalist. Svein-Erik spent spring 2014 in New York, the USA to study digital media best practices.
TU.no is part of the TU Media group. It started in 1854 as the printed Polytechnical Journal in Norway and later changed its name to Technology Weekly (Teknisk Ukeblad). The brand has always been a high-trust brand and to this day ranks high among all media in Norway. By 2009 the Internet had the brand on its knees, but today it is on strong footing again thanks to smart change management, placing of the Internet and “excellent and relevant content" at its centre and developing a strong multichannel proposition.