Mike Shaw leads comScore’s commercial team responsible for the Media sector in the UK, helping leading broadcasters and publishers increase digital revenue streams.
Mike previously ran the Marketing Solutions team in Europe. In that role he led many of comScore’s advertising effectiveness engagements, focused on helping advertisers, agencies and publishers move towards measurement beyond click-through rates, and showing how digital advertising is really performing. Mike has co-authored a number of comScore whitepapers on advertising effectiveness, including the 2010 ‘How Advertising Works in Europe’ paper and 2012 ‘Power of Like – Europe’ paper with Facebook, and was recognised as a “Great Mind” by the Advertising Research Foundation. Additionally, Mike regularly presents comScore’s insight and analytics to industry audiences.
Prior to joining comScore, Mike spent seven years with Forrester in the U.K. from 1999 working with the largest media organisations such as Yahoo!, Microsoft and BBC to develop both business strategies and technology platforms for online services. Mike holds a B.A in Business and Finance from Brighton Business School.
Please follow this link to Mike’s profile on LinkedIn.
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