Founder and CEO
Marten Blankesteijn (1987) is the founder and CEO of Blendle, the Dutch start-up backed by The New York Times and Axel Springer. At the age of 19 Blankesteijn started his career as a reporter for one of Holland's national newspapers. Some years later he became editor, which he combined with the job of editor-in-chief of a travel magazine. He published a book on dictatorships (The Great Dictator Tour) and founded the University of the Netherlands, an online-only university.
Blendle, founded in April 2014 by Alexander Klöpping and Marten Blankesteijn, is a Dutch online news platform that aggregates articles from a variety of newspapers and magazines. On Blendle it is possible to purchase pay-per-view articles from various newspapers and magazines. Articles average cost € 0.20 and 70% of sales go to the publishers. It is also possible to purchase entire newspapers or magazines. On October 25, 2014 the New York Times and Axel Springer AG have announced that they jointly invested three million euros in the initiative. Blendle now has 167,000 users. Blendle has been called the 'iTunes of News' in various media.