Director, Advertising, IHS Technology
Daniel Knapp, director of advertising research, is a recognized expert on advertising industry trends and strategies, media consumption patterns and online privacy. At IHS, Daniel manages teams in London and Shanghai responsible for forecasting and analyzing global advertising markets and key companies across all media (e.g. TV, radio, print,out-of-home, online, mobile).
Mr. Knapp has more than 10 years of experience in the media sector across business, government and academia. He regularly advises senior management at international media and technology companies, regulators and private equity firms on strategy, market opportunities and business practice. His clients include RTL, Walt Disney Studios, Telefonica, Deutsche Bank and the European Commission. Knapp is a regular speaker at industry events and policy workshops and is frequently quoted in the international consumer and specialist press. Knapp and his team have been selected as research partners by IAB Europe, the online advertising trade association, for whom they conduct Adex Benchmark, the reference study for online advertising expenditure in Europe.
Prior to his appointment at IHS, Mr. Knapp worked in media policy at the State Chancellery of North Rhine-Westphalia (Germany). As a Research Fellow at the European Institute for the Media, an academic think tank, Knapp worked on the German chapter for the World Internet Project, a large-scale survey on internet consumption coordinated by the USC Annenberg School Center for the Digital Future and co-edited a UNESCO-funded research on media violence. Mr. Knapp holds an MS degree from the London School of Economics and a BA in Government and Communication Sciences from the University of Erfurt, Germany. He is also currently completing a PhD in media sociology at Goldsmiths College, London. Mr. Knapp has been published in academic books and journals, trade publications and cultural periodicals.