21-24 March 2015, Berlin

with the main Summit 23-24 March

Navigation

8:30

Registration, Breakfast and Expo

Register and come into the Lichthof to grab coffee, tea and a light breakfast before the start of the conference. Take a look at what some of the solution providers are offering.

9:30

Opening Ceremonies

Mike Hewitt, Managing Director, Adaugeo Media

Chris Llewellyn, President & CEO, FIPP

Alexander von Reibnitz, Managing Director Print Advertising & Digital Media, VDZ

9:45

Digital at the Core

Frank Anton shares Hanley Wood’s approach to and experience with transforming his publishing company to a media, information and marketing company that puts digital first. Hear also what he sees in store for the future of magazine publishers.

 

Frank Anton, Vice Chairman, Hanley Wood LLC (USA)

10:15

Content and Services, One Reader at a Time

To transform itself from a print focused business to a content and services platform, Immediate Media is creating a single customer view of the reader. This can be used to create personalized experiences and relevant offers centered on its media brands, opening up new possibilities for monetization. Tom Bureau discusses their approach and provides examples.

 

Tom Bureau, CEO, Immediate Media (UK)

10:45

Solution Provider 100 Second Pitches

Solution providers tell you in 100 seconds what they can do to help your business. Featuring:

Hybris - Jonas Rideout, Industry Parnter MESO

Aria Systems - Ric Vicari, VP EMEA Sales

3D Zeitschrift - Holger Meyer, Managing Director

10:50

Buzzfeed - Understanding the Art & Science of Social Sharing

BuzzFeed, a leading social news and entertainment media company, produces entertaining content as well as original reporting and breaking news. BuzzFeed's successful business model combines the art of storytelling and data to create custom branded content. Scott Lamb, VP of International, will explain why and how some content goes viral more than other, how social has become the new starting point for modern media and journalism and how they have built their sustainable business model.

 

Scott Lamb, Vice President International, Buzzfeed (USA)

11:20

Networking Break

Come into the Lichthof to grab coffee, tea, drinks and a snack as well as to network. The Expo will be open so take some time to see what the solution providers are offering.

12:05

Solution Provider 100 Second Pitch

A solution provider will tell you in 100 seconds what they can do to help your business. Featuring:

Agfa Graphics - Andy Grant, Global Head of Software

 

Digital Innovators' Tour Invitation

12:10

Native Storytelling for Mobile and Social

How do you reach a new generation of users that is constantly on their mobile phones and spends much of their time on the latest apps and social networks like SnapChat, Vine, Instagram and YouTube, or at least Facebook and Twitter? You bring the news to them, to the medium and app they are using and in the format they prefer – highly visual and with much video. That is the approach of NowThis News, the first of its kind mobile and social news network. Ed O'Keefe, Editor-in-Chief, explains how they prepare news for each medium individually, creating true native storytelling for news, and shares his views on the future of journalism.

 

Ed O’Keefe, Editor-in-Chief, NowThis News (USA)

12:40

Lunch and Expo

Enjoy complimentary hot lunch and drinks in the Lichthof and network with your international peers. Visit the solution providers in the Expo to see how they can help you with some of your business challenges.

13:55

Digital Innovations in Magazine Media

Get inspired by some of the most interesting recent innovations in the magazine media world! The editors from Innovation Media Consulting have scoured the industry to compile and present intriguing developments in magazine media in this now “classic” session at the Digital Innovators Summit.

 

Juan Señor, Partner (UK) and John Wilpers, Senior Director (USA), Innovation Media Consulting Group

14:40

Track Session Introductions

TRACK 1 (Main Hall)

MC: Mike Hewitt, Managing Director, Adaugeo Media

 

Track Sponsor: Lars Larsson, CEO, Varnish Software AS

 

TRACK 2 (Lichthof)

MC: Jim Bilton, Wessenden Marketing & Brandlab Research

14:45

TRACK 1 (Main Hall)

Getting Users to Pay

After two years of preparations, the leading German media brand BILD launched its paid product “BILD plus” in June 2013. The CEO of Bild Digital shares insights into their experiences and results.

 

Donata Hopfen, CEO BILD Digital, Axel Springer (Germany)

 

TRACK 2 (Lichthof)

Wearable Computing: Where are we now and what’s next

Wearable computing is the next phase of the post-pc era. Only this time mobility is not the outcome, but the main driver. New ways of interaction between humans, computers and information offers new challenges and opportunities for content providers. In this talk you will learn what this means for our interaction with new devices and information, what’s next for consumers and organizations and what we need to get it right.

 

Thomas van Manen, Analyst, VINT (The Netherlands)

15:10

TRACK 1 (Main Hall)

All Access Success

A pioneer in paid content for Norwegian newspapers online, Fædrelandsvennen has seen positive results with an all access subscription approach. Not only has it increased subscribers and website traffic, it also reaches a younger audience than before. Christian Stavik explains how they have done it and what the key success factors are.

 

Christian Stavik, News Editor, Mediehuset Fædrelandsvennen (Norway)

 

TRACK 2 (Lichthof)

Mobile Apps: the emerging consumer touchpoint for brands

Did you know that the average mobile consumer spends 80% of their time in apps? Learn the latest mobile trends and see how brands are leveraging the popularity of apps to deliver compelling content and engaging brand experiences for consumers on mobile devices.

 

Ken Willner, CEO, Zumobi (USA)

15:35

Networking Break

Come into the Expo area to network with you international peers and grab coffee, tea, drinks and a snack before the start of the next set of sessions. Take a look at some of the innovative solutions being offered.

16:05

TRACK 1 (Main Hall)

Content 360

Print, Web, tablet, TV, phone — wherever the Esquire man goes, Esquire is there and ready to greet him. Learn from the magazine’s mobile-editions editor Mark Mikin how, using DPS, the tablet and phone provide core pieces of Esquire’s 360 degree strategy, and how creating exclusive, world-class interactive stories, photographs, video, and audio experiences on multiple devices is key to increasing engagement for a brand that strives to entertain and illuminate in all its forms.

 

Mark Mikin, Mobile Editions Editor, Esquire (USA)

 

TRACK 2 (Lichthof)

The Changing Relationship with the Customer

The last 7 years have seen major transformations in the FT's B2B digital strategy. James Mann will review how the key decisions were made and the innovative digital solutions that have contributed to the largest paid-for circulation in the FT's 125 year history.

 

James Mann, Global Sales Director - B2B Content, Financial Times (UK)

16:30

TRACK 1 (Main Hall)

Cool is not an accident - making videos go viral

You don’t have to wait for some happy coincidence to get a video that spreads across social media like a wildfire – you can make one yourself! Award winning and provocative director Joseph Wade talks about how to create multimedia content that people really want to share – even if it’s branded!

 

Joseph Wade, Director, Don’t Panic (UK)

 

TRACK 2 (Lichthof)

Building a Crowdsourced eCommerce Business

Ten years ago, Shutterstock launched an online creative marketplace for crowdsourced images, and has grown subsequently into a company with nearly 1 million customers in 150 countries. Fundamental to this growth has been continued technological innovation allied with insightful data mining. This session will highlight the keys to succeeding in crowdsourced business.

 

Gerd Mittmann, VP International, Shutterstock (USA)

17:25

Media Hack Day - hackathon review

Media Hack Day was the first 24 hour hackathon organized by the Digital Innovators' Summit and Axel Springer. Over 90 participants competed using APIs to create new products. An overview of the hackathon will be presented. More information on Media Hack Day can be found here.

 

Adam Thomas, Chief of Product, Storyful (Ireland)

17:40

Making the Most of Facebook

How can media companies best make use of this social network with its more than one billion monthly users? Andy Mitchell talks about the latest developments at Facebook that benefit media companies as well as effective ways publishers can work with Facebook.

 

Andy Mitchell, Director, Partnerships, Facebook (USA)

18:00

Summary and Adjournment

Mike Hewitt, Managing Director, Adaugeo Media

18:05

DISFest

After a full day of sessions, we invite you to join us for complimentary drinks, dinner and fun at the DISFest. A great opportunity to network and just have a good time. There will be live music and dinner will feature delicious German specialties. Located in the Lichthof behind the main stage.

 

Go to Day 2

 

Note: Program and times subject to change

8:30

Registration, Breakfast and Expo

Register and come into the Lichthof to grab coffee, tea and a light breakfast before the start of the conference. Take a look at what some of the solution providers are offering.

9:30

Opening Ceremonies

Mike Hewitt, Managing Director, Adaugeo Media

Chris Llewellyn, President & CEO, FIPP

Alexander von Reibnitz, Managing Director Print Advertising & Digital Media, VDZ

9:45

Digital at the Core

Frank Anton shares Hanley Wood’s approach to and experience with transforming his publishing company to a media, information and marketing company that puts digital first. Hear also what he sees in store for the future of magazine publishers.

 

Frank Anton, Vice Chairman, Hanley Wood LLC (USA)

10:15

Content and Services, One Reader at a Time

To transform itself from a print focused business to a content and services platform, Immediate Media is creating a single customer view of the reader. This can be used to create personalized experiences and relevant offers centered on its media brands, opening up new possibilities for monetization. Tom Bureau discusses their approach and provides examples.

 

Tom Bureau, CEO, Immediate Media (UK)

10:45

Solution Provider 100 Second Pitches

Solution providers tell you in 100 seconds what they can do to help your business. Featuring:

Hybris - Jonas Rideout, Industry Parnter MESO

Aria Systems - Ric Vicari, VP EMEA Sales

3D Zeitschrift - Holger Meyer, Managing Director

10:50

Buzzfeed - Understanding the Art & Science of Social Sharing

BuzzFeed, a leading social news and entertainment media company, produces entertaining content as well as original reporting and breaking news. BuzzFeed's successful business model combines the art of storytelling and data to create custom branded content. Scott Lamb, VP of International, will explain why and how some content goes viral more than other, how social has become the new starting point for modern media and journalism and how they have built their sustainable business model.

 

Scott Lamb, Vice President International, Buzzfeed (USA)

11:20

Networking Break

Come into the Lichthof to grab coffee, tea, drinks and a snack as well as to network. The Expo will be open so take some time to see what the solution providers are offering.

12:05

Solution Provider 100 Second Pitch

A solution provider will tell you in 100 seconds what they can do to help your business. Featuring:

Agfa Graphics - Andy Grant, Global Head of Software

 

Digital Innovators' Tour Invitation

12:10

Native Storytelling for Mobile and Social

How do you reach a new generation of users that is constantly on their mobile phones and spends much of their time on the latest apps and social networks like SnapChat, Vine, Instagram and YouTube, or at least Facebook and Twitter? You bring the news to them, to the medium and app they are using and in the format they prefer – highly visual and with much video. That is the approach of NowThis News, the first of its kind mobile and social news network. Ed O'Keefe, Editor-in-Chief, explains how they prepare news for each medium individually, creating true native storytelling for news, and shares his views on the future of journalism.

 

Ed O’Keefe, Editor-in-Chief, NowThis News (USA)

12:40

Lunch and Expo

Enjoy complimentary hot lunch and drinks in the Lichthof and network with your international peers. Visit the solution providers in the Expo to see how they can help you with some of your business challenges.

13:55

Digital Innovations in Magazine Media

Get inspired by some of the most interesting recent innovations in the magazine media world! The editors from Innovation Media Consulting have scoured the industry to compile and present intriguing developments in magazine media in this now “classic” session at the Digital Innovators Summit.

 

Juan Señor, Partner (UK) and John Wilpers, Senior Director (USA), Innovation Media Consulting Group

14:40

Track Session Introductions

TRACK 1 (Main Hall)

MC: Mike Hewitt, Managing Director, Adaugeo Media

 

Track Sponsor: Lars Larsson, CEO, Varnish Software AS

 

TRACK 2 (Lichthof)

MC: Jim Bilton, Wessenden Marketing & Brandlab Research

14:45

TRACK 1 (Main Hall)

Getting Users to Pay

After two years of preparations, the leading German media brand BILD launched its paid product “BILD plus” in June 2013. The CEO of Bild Digital shares insights into their experiences and results.

 

Donata Hopfen, CEO BILD Digital, Axel Springer (Germany)

 

TRACK 2 (Lichthof)

Wearable Computing: Where are we now and what’s next

Wearable computing is the next phase of the post-pc era. Only this time mobility is not the outcome, but the main driver. New ways of interaction between humans, computers and information offers new challenges and opportunities for content providers. In this talk you will learn what this means for our interaction with new devices and information, what’s next for consumers and organizations and what we need to get it right.

 

Thomas van Manen, Analyst, VINT (The Netherlands)

15:10

TRACK 1 (Main Hall)

All Access Success

A pioneer in paid content for Norwegian newspapers online, Fædrelandsvennen has seen positive results with an all access subscription approach. Not only has it increased subscribers and website traffic, it also reaches a younger audience than before. Christian Stavik explains how they have done it and what the key success factors are.

 

Christian Stavik, News Editor, Mediehuset Fædrelandsvennen (Norway)

 

TRACK 2 (Lichthof)

Mobile Apps: the emerging consumer touchpoint for brands

Did you know that the average mobile consumer spends 80% of their time in apps? Learn the latest mobile trends and see how brands are leveraging the popularity of apps to deliver compelling content and engaging brand experiences for consumers on mobile devices.

 

Ken Willner, CEO, Zumobi (USA)

15:35

Networking Break

Come into the Expo area to network with you international peers and grab coffee, tea, drinks and a snack before the start of the next set of sessions. Take a look at some of the innovative solutions being offered.

16:05

TRACK 1 (Main Hall)

Content 360

Print, Web, tablet, TV, phone — wherever the Esquire man goes, Esquire is there and ready to greet him. Learn from the magazine’s mobile-editions editor Mark Mikin how, using DPS, the tablet and phone provide core pieces of Esquire’s 360 degree strategy, and how creating exclusive, world-class interactive stories, photographs, video, and audio experiences on multiple devices is key to increasing engagement for a brand that strives to entertain and illuminate in all its forms.

 

Mark Mikin, Mobile Editions Editor, Esquire (USA)

 

TRACK 2 (Lichthof)

The Changing Relationship with the Customer

The last 7 years have seen major transformations in the FT's B2B digital strategy. James Mann will review how the key decisions were made and the innovative digital solutions that have contributed to the largest paid-for circulation in the FT's 125 year history.

 

James Mann, Global Sales Director - B2B Content, Financial Times (UK)

16:30

TRACK 1 (Main Hall)

Cool is not an accident - making videos go viral

You don’t have to wait for some happy coincidence to get a video that spreads across social media like a wildfire – you can make one yourself! Award winning and provocative director Joseph Wade talks about how to create multimedia content that people really want to share – even if it’s branded!

 

Joseph Wade, Director, Don’t Panic (UK)

 

TRACK 2 (Lichthof)

Building a Crowdsourced eCommerce Business

Ten years ago, Shutterstock launched an online creative marketplace for crowdsourced images, and has grown subsequently into a company with nearly 1 million customers in 150 countries. Fundamental to this growth has been continued technological innovation allied with insightful data mining. This session will highlight the keys to succeeding in crowdsourced business.

 

Gerd Mittmann, VP International, Shutterstock (USA)

17:25

Media Hack Day - hackathon review

Media Hack Day was the first 24 hour hackathon organized by the Digital Innovators' Summit and Axel Springer. Over 90 participants competed using APIs to create new products. An overview of the hackathon will be presented. More information on Media Hack Day can be found here.

 

Adam Thomas, Chief of Product, Storyful (Ireland)

17:40

Making the Most of Facebook

How can media companies best make use of this social network with its more than one billion monthly users? Andy Mitchell talks about the latest developments at Facebook that benefit media companies as well as effective ways publishers can work with Facebook.

 

Andy Mitchell, Director, Partnerships, Facebook (USA)

18:00

Summary and Adjournment

Mike Hewitt, Managing Director, Adaugeo Media

18:05

DISFest

After a full day of sessions, we invite you to join us for complimentary drinks, dinner and fun at the DISFest. A great opportunity to network and just have a good time. There will be live music and dinner will feature delicious German specialties. Located in the Lichthof behind the main stage.

 

Go to Day 2

 

Note: Program and times subject to change

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