Managing Director, Wessenden Marketing, Brandlab Research
Jim Bilton is the Managing Director of Wessenden Marketing and Brandlab Research.
He has worked in a variety of roles in the publishing, research and distribution industries, covering sales, marketing, business planning, retail distribution & logistics, direct marketing, consumer research and general management. He was the managing director of both a newstrade distribution company and a subscription bureau.
He has worked for the Periodical Publishers Association, International Thomson, Comag, United Newspapers, Magnum Distribution and AGB Research.
He sat on the Circulation Committee of the Periodical Publishers Association and has written for a number of publications including the Financial Times, The Guardian, Campaign, Media Week, Admap, Retail Newsagent, In Circulation, Marketing Week and World Press Journal.
Wessenden Marketing was established in 1992 and it operates in four main areas.
- newsletter/report publishing
- project management
Clients include major companies within the media, logistics, retailing, direct marketing and merchant banking sectors in the UK, France, Belgium, Norway, Australia and USA.
Brandlab was established in 2000 and it is a consumer research company which concentrates on the “buying decision” and the motivations that lie behind the purchase, looking at the product’s brand values and the shopping environment in-store where the purchase is actually made
Clients include: Hello!, Conde Nast Publications, Dennis Publishing, Future Publishing, Haymarket Magazines, Periodical Publishers Association and Royal Mail.