19-21 March 2017, Berlin

with the main Summit 20-21 March

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Programme 2017 - Day 2

*Note: The programme is subject to change

08:00-09:00

Networking coffee and meetings

09:00-09:05

Welcome

09:05-09:30

Opening Speaker

The epic battle for consumer attention in a digital world

In a fragmented media world, where consumers migrate seamlessly from one interconnected device to another-often dividing their attention between multiple screens simultaneously-how does a brand marketer and publisher keep up? In this information-packed, high-energy session, Geoff Ramsey will paint a vivid picture of the new consumer journey, with a deep dive into their ever-evolving activities across social, mobile and video platforms. Balancing a global perspective with country-specific highlights, he will walk you through the important numbers, dissect the overlapping media trends, uncover surprising opportunities and provide a clear roadmap for the future of where media – earned, owned and paid – is going.

Geoff Ramsey, Chairman and Chief Innovation Officer, eMarketer, USA

09:30-09:55

Opening Speaker

What publishers can learn from the music industry

Since 2000, music has been at the forefront of the digital revolution, experiencing a number of economic models, both legal and otherwise: piracy, peer-to-peer, downloading, streaming, live-streaming. During this time, music has undergone a transition from a product model based on property to a service model based on access. After some difficult years, the music business has now returned to growth. There are several lessons or publishers, and few are better placed to deliver them than Arnaud du Puyfontaine.

Arnaud de Puyfontaine, CEO, Vivendi, France


09:55-10:00

5-minute interval


10:00-10:25

Track Sessions

10:00-10:25

Atrium Stage

Audience Engagement

Immersive journalism through Virtual Reality

Emblematic Group practices a new form of journalism that combines traditional reporting with emerging technology. This session will explore topics including 'walk around' or volumetric virtual reality; augmented reality; and new data capture techniques like photogrammetry and videogrammetry, and how each can be used for powerful reporting on issues ranging from police brutality, to domestic violence, to women's reproductive rights.

Jamie Pallot, Executive Director and Co-Founder, Emblematic Group, USA

10:00-10:25

Mitte Stage

AEMII & Future Media Lab session: Strategy

Why publishers should think twice before outsourcing their future

Platforms have been taking over aggregation, distribution and monetisation of digital media content, and basically decoupled advertising from content production. Optimisation of content for platforms and relationships with them has become priorities for many media companies. Why do digital platforms engage audiences and advertisers better than products of legacy publishers? What's the right strategy for news publishers: collaboration with platforms, competition, or both? And how do you maintain exclusive relationships with customers?

Grzegorz (Greg) Piechota, Research Associate at Harvard Business School and 2016 Nieman Fellow, Poland and USA

10:00-10:25

Lichthof Stage

Content Monetisation

Speaker to be confirmed, Taboola, USA


10:25-10:50

Track Sessions

10:25-10:50

Atrium Stage

Audience Engagement

Partnering with audiences to take storytelling to a powerful new level

The power dynamics between publishers and audiences have changed tremendously, but the processes of making journalism have not. Learn what happens when you bring audience input into the editorial room well before reporting and publishing. Hint: everything changes for the better.

Jennifer Brandel, CEO and Co-Founder, Hearken, USA

10:25-10:50

Mitte Stage

Content Strategy

Balancing destination site and distributed content strategies - what data tells us

Traffic to homepages is decreasing because readers are discovering content in other ways, including social media. As a result, publishers must decide between giving up control of their audience for more impressions on social media, or improving their homepages to help with monetisation. But new data suggests that the homepage can help to predict how articles will do on social media, making the case for simultaneous investment in distributed content and destination sites.

Sachin Kamdar, CEO and Co-Founder, Parse.ly, USA

10:25-10:50

Lichthof Stage

                       Content Monetisation

Speaker to be confirmed, Agfa Graphics, Germany


10:50-11:10

Networking coffee break


11:10-11:40

Track Sessions

11:10-11:40

Atrium Stage

 

  Monetisation Strategies

  Panel: Where ad spend is going, and why

    Robert Bosch, Chief Marketing Officer, Ströer Media, Germany

    Dr. Michael Karg, Group Chief Executive Officer, Ebiquity, UK

    Dr. Andrea Malgara, Managing Director & Partner, Mediaplus, Germany

11:10-11:40

Mitte Stage

Brand Development

Building quality media brands in an age of uncertainty

Keith Hernandez, Media Entrepreneur, USA

11:10-12:00

Lichthof Stage

Masterclass

How editorial innovation really works

From a collection of individual magazines each operating on its own and with few shared services, Vikatan is transforming itself into an efficient, integrated, 24-7, multi-platform, multi-media content creation team feeding multiple print and digital publications with previously unexplored depth and breadth of coverage with the richness of multiple perspectives from formerly independent brands. We're not there 100% of the time every time, but we're getting there.

John Wilpers, Senior Director, Innovation Media Consulting, USA

Srini Balasubramanian, Managing Director, Ananda Vikatan, India


11:40-12:00

Track Sessions

11:40-12:00

Atrium Stage

Monetisation Strategies

How Bloomberg innovates at the intersection of media and technology to create new revenue opportunities

The media landscape has changed significantly in recent years and will continue to shift as technology impacts how we publish and consume content. Media companies have been pushed to evolve at an ever-rapid pace. In this session, Josh Rucci discusses Bloomberg Media's distribution and monetisation strategies across a broad content and product portfolio.

Josh Rucci, GM & Global Head, Media Distribution, Bloomberg LP, USA

11:40-12:00

Mitte Stage

Audience Engagement

Mobile news alerts and the battle for the lockscreen

Mobile alerts are becoming a critical new way for publishers to engage the smartphone generation with news. Reuters Institute research finds significant audience demand for a wider range of personalised alerts. There is thus clearly an opportunity for growth. However, the research also shows that many consumers are extremely wary of having irrelevant alerts pushed to them on this personal device. Publishers face stiff competition from aggregators, social media, messaging apps and others, but mobile alerts, done well, provide a critically important opportunity for publishers to maintain a direct connection with users.

Rasmus Nielsen, Director of Research, Reuters Institute for the Study of Journalism, Oxford University, UK


12:00-12:20

Track Sessions

12:00-12:20

Atrium Stage

                    Monetisation Strategies

Innovating with digital franchising and cross-border expansion to drive revenues

The US market for SVOD services was estimated to reach $8bn by end of 2016, with 110 million subscriptions. Discover how to build a digital franchise that will withstand changes in the global market; expand the business into new territories, and increase share in the world's largest media market?

Soumya Sriraman, Executive Vice President of Franchise and Digital Enterprises, BBC Worldwide, USA

12:00-12:20

Mitte Stage

Audience engagement

AI, chatbots and what it means for media

Chatbots are developing into a powerful medium for media. Laurie highlights how some of the top media organisations globally experiment with bots and explores the potential of AI.

Laurie Benson, CEO, Upnexxt, UK

12:00-12:20

Lichthof Stage

                           Storytelling

YourStory and why India's Silicon Valley is fast becoming a serious global player

"Incredible India" is the 3rd biggest tech country and its startup founders are the youngest in the world, a trend that explains why the subcontinent is increasingly online and increasingly mobile. Hear from Shradha, one of India's celebrated and tech entrepreneurs who placed a bet on digital media. Learn more about YourStory and find out what trends seen in the startup scene in Bangalore could mean for you.

Shradha Sharma, Founder and CEO, YourStory, India


12:20-12:25

5-minute interval


12:25-12:45

Track Sessions

12:25-12:45

Atrium Stage

                  Monetisation Strategies

Johann C. Freilinger, Head of Marketing & Communications, SAP Exchange Media, Germany

12:25-12:45

Mitte Stage

Magazine Media Innovation

How digital and social media are creating opportunities for indy media in South America

In this fascinating case study from Argentina and Brazil, Agustino shares how independent publishers such as Editorial Perfil innovate and transform business for a digital future. While most media companies have their challenges with the transition to digital, in Latin America digital is just one of many problems, including constant economic and political crises, restrictive labour laws, and more. But constraints breed creativity, and Agustino is here to tell you more.

Agustino Fontevecchia, Chief Digital Officer, Editorial Perfil, Argentina

12:25-13:05

Lichthof Stage

 

  Masterclass

  Welcome to the future of ad management

    Michael Fischer, Managing Director, AdTech Factory, Germany

    Duncan Smith, VP Media and Social, BrightGen, UK

 

 


12:45-13:05

Track Sessions

12:45-13:05

Atrium Stage

Monetisation Strategies

Digital diversification and the search for new revenues

It's been a decade since the iPhone was launched; the move from print to digital is near mature and perhaps not as lucrative as hoped. So how can the modern media business further diversify to tap into new revenue streams outside of their core business areas? Vindicia shares lessons not only from experience, but from a number of workshops with C-suite media executives around Europe interrogating opportunities.

Michael Isaacs, Director of Product Marketing, Vindicia, UK

12:45-13:05

Mitte Stage

Magazine Media Innovation

Capitalising on magazine media brands to launch a groundbreaking digital radio network

Learn how Spain Media leveraged its magazine media brands to launch a digital radio network the envy of others in Spain, with shows including Esquire, Forbes, L'Officiel, Official Homes, Robb Report and more.

Andrés Rodríguez, President, Spain Media, Spain


13:05-14:15

Networking lunch break


14:15-14:35

Track Sessions

14:15-14:35

Atrium Stage

Audience Engagement

Re-thinking content workflows for engaging audiences in a connected world

Gerrit Klein, CEO, Ebner Publishing Group, Germany

14:15-14:35

Mitte Stage

Magazine Media Innovation

Turning a struggling print business into a digital success

In 2012, Ilkka bought the 30-year-old City Magazine Finland. It was facing a bleak future. Print revenue was declining and digital revenue was not a priority. He changed the course of the company by focusing on digital, using Agile and
Lean Startup Methods to innovate and transform. Today, City Magazine has more than €3 million in digital revenue, up from 400,000 in 2012. He is further growing the business through acquisitions and innovating with new services.

Ilkka Lavas, Serial Entrepreneur and Publisher, City Magazine, Improve Media, Table Online, Finland

14:15-14:55

Lichthof Stage

                             Masterclass

How to unlock creativity in your organisation as a force for business growth

Creativity has long been considered an inherent talent, rather than skill that can be learned. However, this is not the case. As Jamshid will show you, Creativity is a way of looking at the world, a certain state and perspective. The core components of creativity are made to break barriers, boundaries and rules and Jamshid has made it his work to study and discover how creativity can be an injection to enhance the corporate and business world. In this masterclass, Jamshid will focus on how different disciplines, from an old and future perspective, are merging and how you can utilise these forces to unlock disruptive creativity in your organisation as a force for growth.

Jamshid Alamuti, Former MD Berlin School for Creative Leadership, Germany


14:35-14:55

Track Sessions

14:35-14:55

Atrium Stage

14:35-14:55

Mitte Stage


14:55-15:00

5-minute interval


15:00-15:20

Track Sessions

15:00-15:20

Atrium Stage

                      Platform Innovation

Speaker to be announced soon.

15:00-15:20

Mitte Stage

Approaches to Content

Winning audience and revenues with data journalism

Learn how Kommunal Rapport's award-winning data journalism holds politicians to account, engages readers and provides strong digital revenue growth.

Ole Petter Pedersen, News Editor, Kommunal Rapport, Norway

15:00-16:00

Lichthof Stage

Masterclass: Design Thinking

Design Thinking for editors and product teams: what we've learned and what to avoid

Christian Hanke, Partner, Edenspiekermann, Germany


15:20-15:40

Track Sessions

15:20-15:40

Atrium Stage

                      Platform Innovation

Speaker to be announced soon.

15:20-15:40

Mitte Stage

Approaches to Content

These are the scenarios where automated journalism wins

As an independent consultant, Wolfgang works with media clients across the spectrum interested in developing automated journalism partnerships with a variety of service providers. In this session, he will share in which circumstances automated journalism works, and how to think about its role in the overall content strategy for your brand.

Wolfgang Zehrt, Consultant, Germany


16:00

It's a wrap!

*Note: The programme is subject to change

Don't miss this valuable event by registering now!

Programme 2017 - Day 2

*Note: The programme is subject to change

08:00-09:00

Networking coffee and meetings

09:00-09:05

Welcome

09:05-09:30

Opening Speaker

The epic battle for consumer attention in a digital world

In a fragmented media world, where consumers migrate seamlessly from one interconnected device to another-often dividing their attention between multiple screens simultaneously-how does a brand marketer and publisher keep up? In this information-packed, high-energy session, Geoff Ramsey will paint a vivid picture of the new consumer journey, with a deep dive into their ever-evolving activities across social, mobile and video platforms. Balancing a global perspective with country-specific highlights, he will walk you through the important numbers, dissect the overlapping media trends, uncover surprising opportunities and provide a clear roadmap for the future of where media – earned, owned and paid – is going.

Geoff Ramsey, Chairman and Chief Innovation Officer, eMarketer, USA

09:30-09:55

Opening Speaker

What publishers can learn from the music industry

Since 2000, music has been at the forefront of the digital revolution, experiencing a number of economic models, both legal and otherwise: piracy, peer-to-peer, downloading, streaming, live-streaming. During this time, music has undergone a transition from a product model based on property to a service model based on access. After some difficult years, the music business has now returned to growth. There are several lessons or publishers, and few are better placed to deliver them than Arnaud du Puyfontaine.

Arnaud de Puyfontaine, CEO, Vivendi, France


09:55-10:00

5-minute interval


10:00-10:25

Track Sessions

10:00-10:25

Atrium Stage

Audience Engagement

Immersive journalism through Virtual Reality

Emblematic Group practices a new form of journalism that combines traditional reporting with emerging technology. This session will explore topics including 'walk around' or volumetric virtual reality; augmented reality; and new data capture techniques like photogrammetry and videogrammetry, and how each can be used for powerful reporting on issues ranging from police brutality, to domestic violence, to women's reproductive rights.

Jamie Pallot, Executive Director and Co-Founder, Emblematic Group, USA

10:00-10:25

Mitte Stage

AEMII & Future Media Lab session: Strategy

Why publishers should think twice before outsourcing their future

Platforms have been taking over aggregation, distribution and monetisation of digital media content, and basically decoupled advertising from content production. Optimisation of content for platforms and relationships with them has become priorities for many media companies. Why do digital platforms engage audiences and advertisers better than products of legacy publishers? What's the right strategy for news publishers: collaboration with platforms, competition, or both? And how do you maintain exclusive relationships with customers?

Grzegorz (Greg) Piechota, Research Associate at Harvard Business School and 2016 Nieman Fellow, Poland and USA

10:00-10:25

Lichthof Stage

Content Monetisation

Speaker to be confirmed, Taboola, USA


10:25-10:50

Track Sessions

10:25-10:50

Atrium Stage

Audience Engagement

Partnering with audiences to take storytelling to a powerful new level

The power dynamics between publishers and audiences have changed tremendously, but the processes of making journalism have not. Learn what happens when you bring audience input into the editorial room well before reporting and publishing. Hint: everything changes for the better.

Jennifer Brandel, CEO and Co-Founder, Hearken, USA

10:25-10:50

Mitte Stage

Content Strategy

Balancing destination site and distributed content strategies - what data tells us

Traffic to homepages is decreasing because readers are discovering content in other ways, including social media. As a result, publishers must decide between giving up control of their audience for more impressions on social media, or improving their homepages to help with monetisation. But new data suggests that the homepage can help to predict how articles will do on social media, making the case for simultaneous investment in distributed content and destination sites.

Sachin Kamdar, CEO and Co-Founder, Parse.ly, USA

10:25-10:50

Lichthof Stage

                       Content Monetisation

Speaker to be confirmed, Agfa Graphics, Germany


10:50-11:10

Networking coffee break


11:10-11:40

Track Sessions

11:10-11:40

Atrium Stage

 

  Monetisation Strategies

  Panel: Where ad spend is going, and why

    Robert Bosch, Chief Marketing Officer, Ströer Media, Germany

    Dr. Michael Karg, Group Chief Executive Officer, Ebiquity, UK

    Dr. Andrea Malgara, Managing Director & Partner, Mediaplus, Germany

11:10-11:40

Mitte Stage

Brand Development

Building quality media brands in an age of uncertainty

Keith Hernandez, Media Entrepreneur, USA

11:10-12:00

Lichthof Stage

Masterclass

How editorial innovation really works

From a collection of individual magazines each operating on its own and with few shared services, Vikatan is transforming itself into an efficient, integrated, 24-7, multi-platform, multi-media content creation team feeding multiple print and digital publications with previously unexplored depth and breadth of coverage with the richness of multiple perspectives from formerly independent brands. We're not there 100% of the time every time, but we're getting there.

John Wilpers, Senior Director, Innovation Media Consulting, USA

Srini Balasubramanian, Managing Director, Ananda Vikatan, India


11:40-12:00

Track Sessions

11:40-12:00

Atrium Stage

Monetisation Strategies

How Bloomberg innovates at the intersection of media and technology to create new revenue opportunities

The media landscape has changed significantly in recent years and will continue to shift as technology impacts how we publish and consume content. Media companies have been pushed to evolve at an ever-rapid pace. In this session, Josh Rucci discusses Bloomberg Media's distribution and monetisation strategies across a broad content and product portfolio.

Josh Rucci, GM & Global Head, Media Distribution, Bloomberg LP, USA

11:40-12:00

Mitte Stage

Audience Engagement

Mobile news alerts and the battle for the lockscreen

Mobile alerts are becoming a critical new way for publishers to engage the smartphone generation with news. Reuters Institute research finds significant audience demand for a wider range of personalised alerts. There is thus clearly an opportunity for growth. However, the research also shows that many consumers are extremely wary of having irrelevant alerts pushed to them on this personal device. Publishers face stiff competition from aggregators, social media, messaging apps and others, but mobile alerts, done well, provide a critically important opportunity for publishers to maintain a direct connection with users.

Rasmus Nielsen, Director of Research, Reuters Institute for the Study of Journalism, Oxford University, UK


12:00-12:20

Track Sessions

12:00-12:20

Atrium Stage

                    Monetisation Strategies

Innovating with digital franchising and cross-border expansion to drive revenues

The US market for SVOD services was estimated to reach $8bn by end of 2016, with 110 million subscriptions. Discover how to build a digital franchise that will withstand changes in the global market; expand the business into new territories, and increase share in the world's largest media market?

Soumya Sriraman, Executive Vice President of Franchise and Digital Enterprises, BBC Worldwide, USA

12:00-12:20

Mitte Stage

Audience engagement

AI, chatbots and what it means for media

Chatbots are developing into a powerful medium for media. Laurie highlights how some of the top media organisations globally experiment with bots and explores the potential of AI.

Laurie Benson, CEO, Upnexxt, UK

12:00-12:20

Lichthof Stage

                           Storytelling

YourStory and why India's Silicon Valley is fast becoming a serious global player

"Incredible India" is the 3rd biggest tech country and its startup founders are the youngest in the world, a trend that explains why the subcontinent is increasingly online and increasingly mobile. Hear from Shradha, one of India's celebrated and tech entrepreneurs who placed a bet on digital media. Learn more about YourStory and find out what trends seen in the startup scene in Bangalore could mean for you.

Shradha Sharma, Founder and CEO, YourStory, India


12:20-12:25

5-minute interval


12:25-12:45

Track Sessions

12:25-12:45

Atrium Stage

                  Monetisation Strategies

Johann C. Freilinger, Head of Marketing & Communications, SAP Exchange Media, Germany

12:25-12:45

Mitte Stage

Magazine Media Innovation

How digital and social media are creating opportunities for indy media in South America

In this fascinating case study from Argentina and Brazil, Agustino shares how independent publishers such as Editorial Perfil innovate and transform business for a digital future. While most media companies have their challenges with the transition to digital, in Latin America digital is just one of many problems, including constant economic and political crises, restrictive labour laws, and more. But constraints breed creativity, and Agustino is here to tell you more.

Agustino Fontevecchia, Chief Digital Officer, Editorial Perfil, Argentina

12:25-13:05

Lichthof Stage

 

  Masterclass

  Welcome to the future of ad management

    Michael Fischer, Managing Director, AdTech Factory, Germany

    Duncan Smith, VP Media and Social, BrightGen, UK

 

 


12:45-13:05

Track Sessions

12:45-13:05

Atrium Stage

Monetisation Strategies

Digital diversification and the search for new revenues

It's been a decade since the iPhone was launched; the move from print to digital is near mature and perhaps not as lucrative as hoped. So how can the modern media business further diversify to tap into new revenue streams outside of their core business areas? Vindicia shares lessons not only from experience, but from a number of workshops with C-suite media executives around Europe interrogating opportunities.

Michael Isaacs, Director of Product Marketing, Vindicia, UK

12:45-13:05

Mitte Stage

Magazine Media Innovation

Capitalising on magazine media brands to launch a groundbreaking digital radio network

Learn how Spain Media leveraged its magazine media brands to launch a digital radio network the envy of others in Spain, with shows including Esquire, Forbes, L'Officiel, Official Homes, Robb Report and more.

Andrés Rodríguez, President, Spain Media, Spain


13:05-14:15

Networking lunch break


14:15-14:35

Track Sessions

14:15-14:35

Atrium Stage

Audience Engagement

Re-thinking content workflows for engaging audiences in a connected world

Gerrit Klein, CEO, Ebner Publishing Group, Germany

14:15-14:35

Mitte Stage

Magazine Media Innovation

Turning a struggling print business into a digital success

In 2012, Ilkka bought the 30-year-old City Magazine Finland. It was facing a bleak future. Print revenue was declining and digital revenue was not a priority. He changed the course of the company by focusing on digital, using Agile and
Lean Startup Methods to innovate and transform. Today, City Magazine has more than €3 million in digital revenue, up from 400,000 in 2012. He is further growing the business through acquisitions and innovating with new services.

Ilkka Lavas, Serial Entrepreneur and Publisher, City Magazine, Improve Media, Table Online, Finland

14:15-14:55

Lichthof Stage

                             Masterclass

How to unlock creativity in your organisation as a force for business growth

Creativity has long been considered an inherent talent, rather than skill that can be learned. However, this is not the case. As Jamshid will show you, Creativity is a way of looking at the world, a certain state and perspective. The core components of creativity are made to break barriers, boundaries and rules and Jamshid has made it his work to study and discover how creativity can be an injection to enhance the corporate and business world. In this masterclass, Jamshid will focus on how different disciplines, from an old and future perspective, are merging and how you can utilise these forces to unlock disruptive creativity in your organisation as a force for growth.

Jamshid Alamuti, Former MD Berlin School for Creative Leadership, Germany


14:35-14:55

Track Sessions

14:35-14:55

Atrium Stage

14:35-14:55

Mitte Stage


14:55-15:00

5-minute interval


15:00-15:20

Track Sessions

15:00-15:20

Atrium Stage

                      Platform Innovation

Speaker to be announced soon.

15:00-15:20

Mitte Stage

Approaches to Content

Winning audience and revenues with data journalism

Learn how Kommunal Rapport's award-winning data journalism holds politicians to account, engages readers and provides strong digital revenue growth.

Ole Petter Pedersen, News Editor, Kommunal Rapport, Norway

15:00-16:00

Lichthof Stage

Masterclass: Design Thinking

Design Thinking for editors and product teams: what we've learned and what to avoid

Christian Hanke, Partner, Edenspiekermann, Germany


15:20-15:40

Track Sessions

15:20-15:40

Atrium Stage

                      Platform Innovation

Speaker to be announced soon.

15:20-15:40

Mitte Stage

Approaches to Content

These are the scenarios where automated journalism wins

As an independent consultant, Wolfgang works with media clients across the spectrum interested in developing automated journalism partnerships with a variety of service providers. In this session, he will share in which circumstances automated journalism works, and how to think about its role in the overall content strategy for your brand.

Wolfgang Zehrt, Consultant, Germany


16:00

It's a wrap!

*Note: The programme is subject to change

Don't miss this valuable event by registering now!

Copyright © 2015 Digital Innovators' Summit. All rights reserved.