18-20 March 2018, Berlin

with the main Summit 19-20 March

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Programme 2017 - Day 2

*Note: The programme is subject to change

08:00-09:00

Networking coffee and meetings

09:00-09:05

Welcome

09:05-09:30

Strategy

The epic battle for consumer attention in a digital world

In a fragmented media world, where consumers migrate seamlessly from one interconnected device to another-often dividing their attention between multiple screens simultaneously-how does a brand marketer and publisher keep up? In this information-packed, high-energy session, Geoff Ramsey will paint a vivid picture of the new consumer journey, with a deep dive into their ever-evolving activities across social, mobile and video platforms. Balancing a global perspective with country-specific highlights, he will walk you through the important numbers, dissect the overlapping media trends, uncover surprising opportunities and provide a clear roadmap for the future of where media – earned, owned and paid – is going.

Geoff Ramsey, Chairman and Chief Innovation Officer, eMarketer, USA

09:30-09:55

Strategy

What publishers can learn from the music industry

Since 2000, music has been at the forefront of the digital revolution, experiencing a number of economic models, both legal and otherwise: piracy, peer-to-peer, downloading, streaming, live-streaming. During this time, music has undergone a transition from a product model based on property to a service model based on access. After some difficult years, the music business has now returned to growth. There are several lessons or publishers, and few are better placed to deliver them than Arnaud de Puyfontaine.

Arnaud de Puyfontaine, CEO, Vivendi, France


09:55-10:00

5-minute interval


10:00-10:25

Track Sessions

10:00-10:25

Atrium Stage

Audience Engagement

Using Virtual and Augmented Reality for Immersive Journalism

Emblematic Group practices a new form of journalism that combines traditional reporting with emerging technology. This session will explore topics including 'walk around', or volumetric virtual reality; augmented reality; and new data capture techniques like photogrammetry and videogrammetry, and how each can be used for powerful reporting on issues ranging from police brutality, to domestic violence, to women's reproductive rights.

Jamie Pallot, Executive Director and Co-Founder, Emblematic Group, USA

10:00-10:25

Mitte Stage

AEMII & Future Media Lab session: Strategy

Why publishers should think twice before outsourcing their future

Platforms have been taking over aggregation, distribution and monetisation of digital media content, and basically decoupled advertising from content production. Optimisation of content for platforms and relationships with them has become priorities for many media companies. Why do digital platforms engage audiences and advertisers better than products of legacy publishers? What's the right strategy for news publishers: collaboration with platforms, competition, or both? And how do you maintain exclusive relationships with customers?

Grzegorz (Greg) Piechota, Research Associate at Harvard Business School and 2016 Nieman Fellow, Poland and USA

10:00-10:25

Lichthof Stage

  Content Recommendation & Monetisation

  Ströer and Taboola: How publishers win
  on the open web

    Robert Bosch, Chief Marketing Officer, Ströer Media, Germany

    Jon Westnedge, Managing Director, Director FR & DACH, Taboola, UK


10:25-10:50

Track Sessions

10:25-10:50

Atrium Stage

Content Strategy

Balancing destination site and distributed content strategies – what data tells us

Traffic to homepages is decreasing because readers are discovering content in other ways, including social media. As a result, publishers must decide between giving up control of their audience for more impressions on social media, or improving their homepages to help with monetisation. But new data suggests that the homepage can help to predict how articles will do on social media, making the case for simultaneous investment in distributed content and destination sites.

Sachin Kamdar, CEO and Co-Founder, Parse.ly, USA

10:25-10:50

Mitte Stage

   Predictive Insight

   Predictive audience building for
   enhanced user monetisation

     Today's world is often about learning more about your users and possibly
     building audiences for advertising platforms. 1plusX has taken these
     approaches a couple of steps further and uses machine learning
     techniques to define predictive audiences: groups of users that have a
     high likelihood to consume certain content (your content, partners
     content, etc.) and show defined interactions (sign up for service or trigger
     commerce transactions, etc.). This presentation will show related
     use-cases and give you an insight into the future of data-driven user
     monetization for publishers.

     Dr. Jürgen Galler, CEO and Co-Founder, 1plusX AG, Switzerland

     Roger Gatti, Vision, Team, Impact, 1plusX AG, Switzerland


10:50-11:10

Networking coffee break


11:10-11:40

Track Sessions

11:10-11:40

Atrium Stage

 

  Monetisation Strategies

  Panel: Where ad spend is going, and why

    In this panel discussion, led by eMarketer's Geoff Ramsay, leaders from the
    agency world provide their perspectives on macro and micro advertising
    trends and how these trends influence their thinking about media spend
    in general and advertising spend with publishers' content-driven brands in
    particular. Find out what concerns them, excites them and what it means
    for you.

    Robert Bosch, Chief Marketing Officer, Ströer Media, Germany

    Andreas Fuhlisch, Managing Director & Partner, Mediaplus, Germany

    Dr. Michael Karg, Group Chief Executive Officer, Ebiquity, UK

    Moderator:
   
Geoff Ramsey, Chairman and Chief Innovation Officer, eMarketer, USA

11:10-11:40

Mitte Stage

Audience Engagement

How to get your community back from Facebook

The Coral Project is a collaboration between Mozilla Foundation, The New York Times and The Washington Post. Its focus: open-source tools and practices to bring journalists and the communities they serve closer together. Nobody else should own your communities except you; in this session, Andrew will show how and why you can engage them effectively.

Andrew Losowsky, Project Lead, The Coral Project at Mozilla Foundation, USA

11:10-12:00

Lichthof Stage

   Masterclass

   How editorial innovation really works

      From a collection of individual magazines each operating on its own and
      with few shared services, Vikatan is transforming itself into an efficient,
      integrated, 24-7, multi-platform, multi-media content creation team
      feeding multiple print and digital publications with previously
      unexplored depth and breadth of coverage with the richness of multiple
      perspectives from formerly independent brands. We're not there 100% of
      the time every time, but we're getting there.

      Srini Balasubramanian, Managing Director, Ananda Vikatan, India

      John Wilpers, Senior Director, Innovation Media Consulting, USA


11:40-12:00

Track Sessions

11:40-12:00

Atrium Stage

Monetisation Strategies

How Bloomberg innovates at the intersection of media and technology to create new revenue opportunities

The media landscape has changed significantly in recent years and will continue to shift as technology impacts how we publish and consume content. Media companies have been pushed to evolve at an ever-rapid pace. In this session, Josh Rucci discusses Bloomberg Media's distribution and monetisation strategies across a broad content and product portfolio.

Josh Rucci, GM & Global Head, Media Distribution, Bloomberg LP, USA

11:40-12:00

Mitte Stage

Audience Engagement

Mobile news alerts and the battle for the lockscreen

Mobile alerts are becoming a critical new way for publishers to engage the smartphone generation with news. Reuters Institute research finds significant audience demand for a wider range of personalised alerts. There is thus clearly an opportunity for growth. However, the research also shows that many consumers are extremely wary of having irrelevant alerts pushed to them on this personal device. Publishers face stiff competition from aggregators, social media, messaging apps and others, but mobile alerts, done well, provide a critically important opportunity for publishers to maintain a direct connection with users.

Rasmus Nielsen, Director of Research, Reuters Institute for the Study of Journalism, Oxford University, UK


12:00-12:20

Track Sessions

12:00-12:20

Atrium Stage

Monetisation Strategies

Innovating with digital franchising and cross-border expansion to drive revenues

The US market for SVOD services was estimated to reach $8bn by end of 2016, with 110 million subscriptions. Discover how to build a digital franchise that will withstand changes in the global market; expand the business into new territories, and increase share in the world's largest media market?

Soumya Sriraman, President BritBox, ex-EVP of Franchise and Digital Enterprises, BBC Worldwide, USA

12:00-12:20

Mitte Stage

Audience engagement

Do bots change everything?

Chatbots are developing into a powerful medium for media. Laurie highlights how some of the top media organisations globally experiment with bots and explores the potential of AI.

Laurie Benson, CEO, Upnexxt, UK


12:20-12:25

5-minute interval


12:25-12:45

Track Sessions

12:25-12:45

Atrium Stage

   Monetisation Strategies

   Challenges in a highly dynamic market
   and how to get publishers and media
   agencies back to the future of
   advertising

     Last year (DIS 2016) SAP XM's Founder and Head of Marketing & Sales,
     Johann Freilinger, spoke about transparency, control and a broken value
     chain between advertisers and publishers, causing severe budget
     inefficiencies and losses in publisher revenues. A lot has happened in
     between, and this year he will discuss with Kristian Meinken (Managing
     Director Pilot) how SAP XM and Pilot work together in creating an
     end-to-end media network in the cloud, which connects advertisers,
     publishers and media agencies directly. Find out how this new media
     network combines SAP's best in class real-time technology in connection
     with implicit media- and planning knowledge, and how media agencies
     and publishers can plan their comeback with advertisers in the age of
     digital transformation, artificial intelligence, and the Internet of Things.

     Johann C. Freilinger, Head of Marketing & Communications, SAP
     Exchange Media, Germany

     Kristian Meinken, Managing Director, Mercury Media Technology,
     Germany

12:25-12:45

Mitte Stage

Magazine Media Innovation

How digital disruption fosters innovation and creates opportunities for Latin American publishers

In this fascinating case study from Argentina and Brazil, Agustino shares how independent publishers such as Editorial Perfil innovate and transform business for a digital future. While most media companies have their challenges with the transition to digital, in Latin America digital is just one of many problems, including constant economic and political crises, restrictive labour laws, and more. But constraints breed creativity, and Agustino is here to tell you more.

Agustino Fontevecchia, Chief Digital Officer, Editorial Perfil, Argentina

12:25-13:05

Lichthof Stage

 

  Masterclass

  Welcome to the future of ad management

    Hear from Michael Fischer, founder of The AdTech Factory and Duncan
    Smith, creator of BrightMedia as they talk through industry trends,
    challenges and how we can utilise technology to overcome them to be
    more successful and profitable.

    Michael Fischer, Managing Director, AdTech Factory, Germany

    Duncan Smith, VP Media and Social, BrightGen, UK

 

 


12:45-13:05

Track Sessions

12:45-13:05

Atrium Stage

Monetisation Strategies

Digital diversification and the search for new revenues

It's been a decade since the iPhone was launched; the move from print to digital is near mature and perhaps not as lucrative as hoped. So how can the modern media business further diversify to tap into new revenue streams outside of their core business areas? Vindicia shares lessons not only from experience, but from a number of workshops with C-suite media executives around Europe interrogating opportunities.

Michael Isaacs, Director of Product Marketing, Vindicia, UK

12:45-13:05

Mitte Stage

Magazine Media Innovation

Capitalising on magazine media brands to launch a groundbreaking digital radio network

Learn how Spain Media leveraged its magazine media brands to launch a digital radio network the envy of others in Spain, with shows including Esquire, Forbes, L'Officiel, Official Homes, Robb Report and more.

Andrés Rodríguez, President, Spain Media, Spain


13:05-14:15

Networking lunch break


14:15-14:35

Track Sessions

14:15-14:35

Atrium Stage

Content for a Connected World

Re-thinking content workflows for engaging audiences in a connected world

Gerrit Klein, CEO, Ebner Publishing Group, Germany

14:15-14:35

Mitte Stage

Winning with Digital

Winning audience and revenues with data journalism

Learn how Kommunal Rapport's award-winning data journalism holds politicians to account, engages readers and provides strong digital revenue growth.

Ole Petter Pedersen, News Editor, Kommunal Rapport, Norway

14:15-14:55

Lichthof Stage

Masterclass

How to unlock creativity in your organisation as a force for business growth

Creativity has long been considered an inherent talent, rather than skill that can be learned. However, this is not the case. As Jamshid will show you, Creativity is a way of looking at the world, a certain state and perspective. The core components of creativity are made to break barriers, boundaries and rules and Jamshid has made it his work to study and discover how creativity can be an injection to enhance the corporate and business world. In this masterclass, Jamshid will focus on how different disciplines, from an old and future perspective, are merging and how you can utilise these forces to unlock disruptive creativity in your organisation as a force for growth.

Jamshid Alamuti, Former MD Berlin School for Creative Leadership, Germany


14:35-14:55

Track Sessions

14:35-14:55

Atrium Stage

New Markets

Why digital companies should look towards China for innovation and learning

Historically digital media and advertising companies have been looking to the USA for trends and innovations. In this talk Fabian von Heimburg will argue that if media and advertising companies want to truly understand the user behavior of the future and see the adoption of innovative technologies and business models, they need to partially shift their analysis from the USA to developed "new markets" such as China. China already being on par with the USA in areas such as fintech, ecommerce, social networks and even artificial intelligence has a lot of surprising innovations when it comes to media and advertising platforms. From the widespread integration of paid content into platforms such as Wechat, the complete algorithmic personalization of media and news content to the explosive growth of live streaming and social commerce, publishers, media companies and advertising firms should take a closer look at China.

Fabian von Heimburg, Co-Founder and Managing Director, Hotnest, China

14:35-14:55

Mitte Stage

Winning with Digital

Turning a struggling print business into a digital success

In 2012, Ilkka bought the 30-year-old City Magazine Finland. It was facing a bleak future. Print revenue was declining and digital revenue was not a priority. He changed the course of the company by focusing on digital, using Agile and Lean Startup Methods to innovate and transform. Today, City Magazine has more than €3 million in digital revenue, up from 400,000 in 2012. He is further growing the business through acquisitions and innovating with new services.

Ilkka Lavas, Serial Entrepreneur and Publisher, City Magazine, Improve Media, Table Online, EatAndTheCity, Finland


14:55-15:00

5-minute interval


15:00-15:20

Track Sessions

15:00-15:20

Atrium Stage

Countering Fake News

Strength in numbers: Combating misinformation, manipulation and outright fake news

With partners such as BuzzFeed, CNN, The Washington Post, The New York Times, Google, Facebook and many more, First Draft has established itself in a matter of months in the forefront of the battle against distortion and fake news. With a focus in 2017 on elections around Europe, hear what First Draft and their partners are doing to combat the scourge.

Jenni Sargent, Managing Director, First Draft, UK

15:00-15:20

Mitte Stage

Visual Storytelling

How online video helps publishers reach and monetise the mobile-social generation

TargetVideo is a growing media company and video producer for the mobile-social generation. Learn how CEO & Founder Maximilian Gall is helping publishers to implement a sustainable video growth strategy, to reach millennial users with editorial video content, monetising them with video ad sales.

Maximilian Gall, CEO and Founder, TargetVideo, Germany

15:00-16:00

Lichthof Stage

Masterclass: Design Thinking

Design Thinking for editors and product teams: what we've learned and what to avoid

Along with publishers such as The Economist, ZEIT ONLINE, NZZ, as well as various consumer brands, Christian successfully implements digital projects in media companies and introduces agile working to create useful products. Hear about what Christian and his team have learned in the process and find out what to avoid. Use this masterclass to share knowledge, compare experiences and to discuss how editors and product teams can implement design thinking.

Christian Hanke, Partner, Edenspiekermann, Germany


15:20-15:40

Track Sessions

15:20-15:40

Atrium Stage

Countering Fake News

Trustworthy social content – a valuable dimension to modern news reporting

Eyewitnesses to breaking news events have never been more important to storytelling than now. With the growing interest in "fake news" and the increasing use of social media, publicly accessible content produced by bystanders can help give insight to underreported stories, provide a rawer version of events, and even be used as evidence to keep those in power on their toes. In this talk, Rachael Kennedy will discuss how Storyful journalists work to verify social content to ensure eyewitnesses are able to provide this extra dimension to modern news reporting, and also to prevent its client media organisations from being duped into accepting erroneous posts as facts.

Rachael Kennedy, Senior News Journalist, Storyful, UK

15:20-15:40

Mitte Stage

Automation

These are the scenarios where automated journalism wins

As an independent consultant, Wolfgang works with media clients across the spectrum interested in developing automated journalism partnerships with a variety of service providers. In this session, he will share in which circumstances automated journalism works, and how to think about its role in the overall content strategy for your brand.

Wolfgang Zehrt, Consultant, Germany


16:00

It's a wrap!

*Note: The programme is subject to change

Coverage of sessions is available at FIPP.com.

Join the Twitter conversation at #DISummit.

Programme 2017 - Day 2

*Note: The programme is subject to change

08:00-09:00

Networking coffee and meetings

09:00-09:05

Welcome

09:05-09:30

Strategy

The epic battle for consumer attention in a digital world

In a fragmented media world, where consumers migrate seamlessly from one interconnected device to another-often dividing their attention between multiple screens simultaneously-how does a brand marketer and publisher keep up? In this information-packed, high-energy session, Geoff Ramsey will paint a vivid picture of the new consumer journey, with a deep dive into their ever-evolving activities across social, mobile and video platforms. Balancing a global perspective with country-specific highlights, he will walk you through the important numbers, dissect the overlapping media trends, uncover surprising opportunities and provide a clear roadmap for the future of where media – earned, owned and paid – is going.

Geoff Ramsey, Chairman and Chief Innovation Officer, eMarketer, USA

09:30-09:55

Strategy

What publishers can learn from the music industry

Since 2000, music has been at the forefront of the digital revolution, experiencing a number of economic models, both legal and otherwise: piracy, peer-to-peer, downloading, streaming, live-streaming. During this time, music has undergone a transition from a product model based on property to a service model based on access. After some difficult years, the music business has now returned to growth. There are several lessons or publishers, and few are better placed to deliver them than Arnaud de Puyfontaine.

Arnaud de Puyfontaine, CEO, Vivendi, France


09:55-10:00

5-minute interval


10:00-10:25

Track Sessions

10:00-10:25

Atrium Stage

Audience Engagement

Using Virtual and Augmented Reality for Immersive Journalism

Emblematic Group practices a new form of journalism that combines traditional reporting with emerging technology. This session will explore topics including 'walk around', or volumetric virtual reality; augmented reality; and new data capture techniques like photogrammetry and videogrammetry, and how each can be used for powerful reporting on issues ranging from police brutality, to domestic violence, to women's reproductive rights.

Jamie Pallot, Executive Director and Co-Founder, Emblematic Group, USA

10:00-10:25

Mitte Stage

AEMII & Future Media Lab session: Strategy

Why publishers should think twice before outsourcing their future

Platforms have been taking over aggregation, distribution and monetisation of digital media content, and basically decoupled advertising from content production. Optimisation of content for platforms and relationships with them has become priorities for many media companies. Why do digital platforms engage audiences and advertisers better than products of legacy publishers? What's the right strategy for news publishers: collaboration with platforms, competition, or both? And how do you maintain exclusive relationships with customers?

Grzegorz (Greg) Piechota, Research Associate at Harvard Business School and 2016 Nieman Fellow, Poland and USA

10:00-10:25

Lichthof Stage

  Content Recommendation & Monetisation

  Ströer and Taboola: How publishers win
  on the open web

    Robert Bosch, Chief Marketing Officer, Ströer Media, Germany

    Jon Westnedge, Managing Director, Director FR & DACH, Taboola, UK


10:25-10:50

Track Sessions

10:25-10:50

Atrium Stage

Content Strategy

Balancing destination site and distributed content strategies – what data tells us

Traffic to homepages is decreasing because readers are discovering content in other ways, including social media. As a result, publishers must decide between giving up control of their audience for more impressions on social media, or improving their homepages to help with monetisation. But new data suggests that the homepage can help to predict how articles will do on social media, making the case for simultaneous investment in distributed content and destination sites.

Sachin Kamdar, CEO and Co-Founder, Parse.ly, USA

10:25-10:50

Mitte Stage

   Predictive Insight

   Predictive audience building for
   enhanced user monetisation

     Today's world is often about learning more about your users and possibly
     building audiences for advertising platforms. 1plusX has taken these
     approaches a couple of steps further and uses machine learning
     techniques to define predictive audiences: groups of users that have a
     high likelihood to consume certain content (your content, partners
     content, etc.) and show defined interactions (sign up for service or trigger
     commerce transactions, etc.). This presentation will show related
     use-cases and give you an insight into the future of data-driven user
     monetization for publishers.

     Dr. Jürgen Galler, CEO and Co-Founder, 1plusX AG, Switzerland

     Roger Gatti, Vision, Team, Impact, 1plusX AG, Switzerland


10:50-11:10

Networking coffee break


11:10-11:40

Track Sessions

11:10-11:40

Atrium Stage

 

  Monetisation Strategies

  Panel: Where ad spend is going, and why

    In this panel discussion, led by eMarketer's Geoff Ramsay, leaders from the
    agency world provide their perspectives on macro and micro advertising
    trends and how these trends influence their thinking about media spend
    in general and advertising spend with publishers' content-driven brands in
    particular. Find out what concerns them, excites them and what it means
    for you.

    Robert Bosch, Chief Marketing Officer, Ströer Media, Germany

    Andreas Fuhlisch, Managing Director & Partner, Mediaplus, Germany

    Dr. Michael Karg, Group Chief Executive Officer, Ebiquity, UK

    Moderator:
   
Geoff Ramsey, Chairman and Chief Innovation Officer, eMarketer, USA

11:10-11:40

Mitte Stage

Audience Engagement

How to get your community back from Facebook

The Coral Project is a collaboration between Mozilla Foundation, The New York Times and The Washington Post. Its focus: open-source tools and practices to bring journalists and the communities they serve closer together. Nobody else should own your communities except you; in this session, Andrew will show how and why you can engage them effectively.

Andrew Losowsky, Project Lead, The Coral Project at Mozilla Foundation, USA

11:10-12:00

Lichthof Stage

   Masterclass

   How editorial innovation really works

      From a collection of individual magazines each operating on its own and
      with few shared services, Vikatan is transforming itself into an efficient,
      integrated, 24-7, multi-platform, multi-media content creation team
      feeding multiple print and digital publications with previously
      unexplored depth and breadth of coverage with the richness of multiple
      perspectives from formerly independent brands. We're not there 100% of
      the time every time, but we're getting there.

      Srini Balasubramanian, Managing Director, Ananda Vikatan, India

      John Wilpers, Senior Director, Innovation Media Consulting, USA


11:40-12:00

Track Sessions

11:40-12:00

Atrium Stage

Monetisation Strategies

How Bloomberg innovates at the intersection of media and technology to create new revenue opportunities

The media landscape has changed significantly in recent years and will continue to shift as technology impacts how we publish and consume content. Media companies have been pushed to evolve at an ever-rapid pace. In this session, Josh Rucci discusses Bloomberg Media's distribution and monetisation strategies across a broad content and product portfolio.

Josh Rucci, GM & Global Head, Media Distribution, Bloomberg LP, USA

11:40-12:00

Mitte Stage

Audience Engagement

Mobile news alerts and the battle for the lockscreen

Mobile alerts are becoming a critical new way for publishers to engage the smartphone generation with news. Reuters Institute research finds significant audience demand for a wider range of personalised alerts. There is thus clearly an opportunity for growth. However, the research also shows that many consumers are extremely wary of having irrelevant alerts pushed to them on this personal device. Publishers face stiff competition from aggregators, social media, messaging apps and others, but mobile alerts, done well, provide a critically important opportunity for publishers to maintain a direct connection with users.

Rasmus Nielsen, Director of Research, Reuters Institute for the Study of Journalism, Oxford University, UK


12:00-12:20

Track Sessions

12:00-12:20

Atrium Stage

Monetisation Strategies

Innovating with digital franchising and cross-border expansion to drive revenues

The US market for SVOD services was estimated to reach $8bn by end of 2016, with 110 million subscriptions. Discover how to build a digital franchise that will withstand changes in the global market; expand the business into new territories, and increase share in the world's largest media market?

Soumya Sriraman, President BritBox, ex-EVP of Franchise and Digital Enterprises, BBC Worldwide, USA

12:00-12:20

Mitte Stage

Audience engagement

Do bots change everything?

Chatbots are developing into a powerful medium for media. Laurie highlights how some of the top media organisations globally experiment with bots and explores the potential of AI.

Laurie Benson, CEO, Upnexxt, UK


12:20-12:25

5-minute interval


12:25-12:45

Track Sessions

12:25-12:45

Atrium Stage

   Monetisation Strategies

   Challenges in a highly dynamic market
   and how to get publishers and media
   agencies back to the future of
   advertising

     Last year (DIS 2016) SAP XM's Founder and Head of Marketing & Sales,
     Johann Freilinger, spoke about transparency, control and a broken value
     chain between advertisers and publishers, causing severe budget
     inefficiencies and losses in publisher revenues. A lot has happened in
     between, and this year he will discuss with Kristian Meinken (Managing
     Director Pilot) how SAP XM and Pilot work together in creating an
     end-to-end media network in the cloud, which connects advertisers,
     publishers and media agencies directly. Find out how this new media
     network combines SAP's best in class real-time technology in connection
     with implicit media- and planning knowledge, and how media agencies
     and publishers can plan their comeback with advertisers in the age of
     digital transformation, artificial intelligence, and the Internet of Things.

     Johann C. Freilinger, Head of Marketing & Communications, SAP
     Exchange Media, Germany

     Kristian Meinken, Managing Director, Mercury Media Technology,
     Germany

12:25-12:45

Mitte Stage

Magazine Media Innovation

How digital disruption fosters innovation and creates opportunities for Latin American publishers

In this fascinating case study from Argentina and Brazil, Agustino shares how independent publishers such as Editorial Perfil innovate and transform business for a digital future. While most media companies have their challenges with the transition to digital, in Latin America digital is just one of many problems, including constant economic and political crises, restrictive labour laws, and more. But constraints breed creativity, and Agustino is here to tell you more.

Agustino Fontevecchia, Chief Digital Officer, Editorial Perfil, Argentina

12:25-13:05

Lichthof Stage

 

  Masterclass

  Welcome to the future of ad management

    Hear from Michael Fischer, founder of The AdTech Factory and Duncan
    Smith, creator of BrightMedia as they talk through industry trends,
    challenges and how we can utilise technology to overcome them to be
    more successful and profitable.

    Michael Fischer, Managing Director, AdTech Factory, Germany

    Duncan Smith, VP Media and Social, BrightGen, UK

 

 


12:45-13:05

Track Sessions

12:45-13:05

Atrium Stage

Monetisation Strategies

Digital diversification and the search for new revenues

It's been a decade since the iPhone was launched; the move from print to digital is near mature and perhaps not as lucrative as hoped. So how can the modern media business further diversify to tap into new revenue streams outside of their core business areas? Vindicia shares lessons not only from experience, but from a number of workshops with C-suite media executives around Europe interrogating opportunities.

Michael Isaacs, Director of Product Marketing, Vindicia, UK

12:45-13:05

Mitte Stage

Magazine Media Innovation

Capitalising on magazine media brands to launch a groundbreaking digital radio network

Learn how Spain Media leveraged its magazine media brands to launch a digital radio network the envy of others in Spain, with shows including Esquire, Forbes, L'Officiel, Official Homes, Robb Report and more.

Andrés Rodríguez, President, Spain Media, Spain


13:05-14:15

Networking lunch break


14:15-14:35

Track Sessions

14:15-14:35

Atrium Stage

Content for a Connected World

Re-thinking content workflows for engaging audiences in a connected world

Gerrit Klein, CEO, Ebner Publishing Group, Germany

14:15-14:35

Mitte Stage

Winning with Digital

Winning audience and revenues with data journalism

Learn how Kommunal Rapport's award-winning data journalism holds politicians to account, engages readers and provides strong digital revenue growth.

Ole Petter Pedersen, News Editor, Kommunal Rapport, Norway

14:15-14:55

Lichthof Stage

Masterclass

How to unlock creativity in your organisation as a force for business growth

Creativity has long been considered an inherent talent, rather than skill that can be learned. However, this is not the case. As Jamshid will show you, Creativity is a way of looking at the world, a certain state and perspective. The core components of creativity are made to break barriers, boundaries and rules and Jamshid has made it his work to study and discover how creativity can be an injection to enhance the corporate and business world. In this masterclass, Jamshid will focus on how different disciplines, from an old and future perspective, are merging and how you can utilise these forces to unlock disruptive creativity in your organisation as a force for growth.

Jamshid Alamuti, Former MD Berlin School for Creative Leadership, Germany


14:35-14:55

Track Sessions

14:35-14:55

Atrium Stage

New Markets

Why digital companies should look towards China for innovation and learning

Historically digital media and advertising companies have been looking to the USA for trends and innovations. In this talk Fabian von Heimburg will argue that if media and advertising companies want to truly understand the user behavior of the future and see the adoption of innovative technologies and business models, they need to partially shift their analysis from the USA to developed "new markets" such as China. China already being on par with the USA in areas such as fintech, ecommerce, social networks and even artificial intelligence has a lot of surprising innovations when it comes to media and advertising platforms. From the widespread integration of paid content into platforms such as Wechat, the complete algorithmic personalization of media and news content to the explosive growth of live streaming and social commerce, publishers, media companies and advertising firms should take a closer look at China.

Fabian von Heimburg, Co-Founder and Managing Director, Hotnest, China

14:35-14:55

Mitte Stage

Winning with Digital

Turning a struggling print business into a digital success

In 2012, Ilkka bought the 30-year-old City Magazine Finland. It was facing a bleak future. Print revenue was declining and digital revenue was not a priority. He changed the course of the company by focusing on digital, using Agile and Lean Startup Methods to innovate and transform. Today, City Magazine has more than €3 million in digital revenue, up from 400,000 in 2012. He is further growing the business through acquisitions and innovating with new services.

Ilkka Lavas, Serial Entrepreneur and Publisher, City Magazine, Improve Media, Table Online, EatAndTheCity, Finland


14:55-15:00

5-minute interval


15:00-15:20

Track Sessions

15:00-15:20

Atrium Stage

Countering Fake News

Strength in numbers: Combating misinformation, manipulation and outright fake news

With partners such as BuzzFeed, CNN, The Washington Post, The New York Times, Google, Facebook and many more, First Draft has established itself in a matter of months in the forefront of the battle against distortion and fake news. With a focus in 2017 on elections around Europe, hear what First Draft and their partners are doing to combat the scourge.

Jenni Sargent, Managing Director, First Draft, UK

15:00-15:20

Mitte Stage

Visual Storytelling

How online video helps publishers reach and monetise the mobile-social generation

TargetVideo is a growing media company and video producer for the mobile-social generation. Learn how CEO & Founder Maximilian Gall is helping publishers to implement a sustainable video growth strategy, to reach millennial users with editorial video content, monetising them with video ad sales.

Maximilian Gall, CEO and Founder, TargetVideo, Germany

15:00-16:00

Lichthof Stage

Masterclass: Design Thinking

Design Thinking for editors and product teams: what we've learned and what to avoid

Along with publishers such as The Economist, ZEIT ONLINE, NZZ, as well as various consumer brands, Christian successfully implements digital projects in media companies and introduces agile working to create useful products. Hear about what Christian and his team have learned in the process and find out what to avoid. Use this masterclass to share knowledge, compare experiences and to discuss how editors and product teams can implement design thinking.

Christian Hanke, Partner, Edenspiekermann, Germany


15:20-15:40

Track Sessions

15:20-15:40

Atrium Stage

Countering Fake News

Trustworthy social content – a valuable dimension to modern news reporting

Eyewitnesses to breaking news events have never been more important to storytelling than now. With the growing interest in "fake news" and the increasing use of social media, publicly accessible content produced by bystanders can help give insight to underreported stories, provide a rawer version of events, and even be used as evidence to keep those in power on their toes. In this talk, Rachael Kennedy will discuss how Storyful journalists work to verify social content to ensure eyewitnesses are able to provide this extra dimension to modern news reporting, and also to prevent its client media organisations from being duped into accepting erroneous posts as facts.

Rachael Kennedy, Senior News Journalist, Storyful, UK

15:20-15:40

Mitte Stage

Automation

These are the scenarios where automated journalism wins

As an independent consultant, Wolfgang works with media clients across the spectrum interested in developing automated journalism partnerships with a variety of service providers. In this session, he will share in which circumstances automated journalism works, and how to think about its role in the overall content strategy for your brand.

Wolfgang Zehrt, Consultant, Germany


16:00

It's a wrap!

*Note: The programme is subject to change

Coverage of sessions is available at FIPP.com.

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