19-21 March 2017, Berlin

with the main Summit 20-21 March

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Programme 2016 - Day 1

*Note: The programme is subject to change

08:30-09:25

Registration, coffee and networking

09:25-09:30

Welcome

09:30-09:55

Extreme makeover: How Hearst transformed itself, and what’s in store next

Its “months-to-moments” mantra is not a sound bite; it governs everything from company culture to operational priorities for Hearst. And it’s paying off. Hearst digital properties now boast more than 330 million unique users globally. Cosmo alone grew from 15 million global unique users four years ago to 69 million today. In the Netherlands alone it exploded from 200,000 to 3 million in a year. To achieve this, Hearst took and implemented major decisions involving brands, content, technology and people. For Duncan Edwards ‘this is the most exciting time for content’ … but to share in its future, business needs turning on its head. Hear about the major decisions Hearst took and implemented to play for the future, and what it plans to do next.

Duncan Edwards, President and CEO, Hearst Magazines International

09:55-10:20

Mission possible: from legacy publishing to modern media business, how customers are shaping our future

Moving from format first to a customer-centric approach is not an easy task for a legacy publishing business. Centaur Media's move to becoming a content and data-led subscriptions and events business is an evolution that has had its challenges … but also many successes. Discover how Centaur Media is breaking the mould to become one of the most trusted media companies for business professionals in the UK.

Steve Newbold, Divisional Managing Director, Centaur Media, UK

10:20-10:45

Innovation in its DNA: Schibsted’s journey to global digital media leader

From beginnings as a print house partner in 1839, Norway’s Schibsted today is considered one of the most progressive – and successfully transformed – legacy media companies with operations in 30 countries. The company’s strategy is built on a simple premise: to be a global leader across three complementary channels: online classified marketplaces, digital media houses and Schibsted Growth, its digital investment arm. Torry Pedersen will provide insight into the company’s successful digital transformation, as well as key areas of development to consider for the future.

Torry Pedersen, CEO and editor, VG.no and senior member of Schibsted’s Norwegian management team, Norway


10:40-11:15

Coffee and Networking


11:15-11:40

Track Sessions

11:15-11:40

Atrium Stage

Common factors driving the most innovative digital news businesses in the world

Unprecedented access to and extensive interviews with executive leaders at BuzzFeed, Quartz, The Guardian, The New York Times and Vice enabled Lucy Küng to identify common factors driving digital news success. Lucy is here not only to tell us more about these factors, but also to share deeper insights into the thinking driving leaders at the helm of these operations forward.

Lucy Küng, author and research fellow at the Reuters Institute for the Study of Journalism, UK & Switzerland

11:15-11:40

Mitte Stage

Play to work: telling stories through drones and 360º videos

Buzzfeed’s Open Lab in San Francisco brings in experts from a broad range of backgrounds for one-year fellowships - artists, journalists, hardware and software developers. Journalism technologist Ben Kreimer is one of them. In his session he will share how 360-degree video creates immersive journalism and how drones can be used not just for aerial video and photography but in the context of multimedia storytelling.

Ben Kreimer, journalism technologist and beta fellow at BuzzFeed Open Labs, USA

11:15-12:00

Lichthof Stage

DEEP-DIVE: Big data innovation in media planning

More detail to follow soon.

Andreas Schwabe, CEO, Blackwood Seven, Germany


11:40-12:00

Track Sessions

Atrium Stage

How a Russian luxury lifestyle brand is growing through the world

It may only be five years old, but Russian digital lifestyle publishing company Buro 24/7 has not only become a huge presence in its home market, but has already created sites in ten other international markets from the Middle East to Singapore and Australia. Formerly with Harper’s Bazaar, founder Miroslava Duma explains what moved her to launch Buro 24/7, why being a pureplay provides distinct advantages and how she has attracted global luxury advertisers as revenue partners.

Miroslava Duma, founder, Buro 24/7, Russia

Mitte Stage

The transformative impact of Virtual Reality

Considered by many to explode mainstream soon, VR will impact several content verticals, including news, film, travel, music and sports. In this session, Jens will share insights on VR trends and tell you more about what Jaunt have learned in developing a platform for cinematic VR as well as through working with content creators doing pioneering work in VR.

Jens Christensten, CEO and Founder, Jaunt VR, USA


12:00-12:20

Track Sessions

Atrium Stage

Refinery29 built a loyal, modern female audience on mobile in the US. Now eyes are set on Europe

Started with $5,000 by four friends in 2005 in Brooklyn, NY, today Refinery29 is the leading lifestyle digital media company for women. It has a global monthly audience of over 100 million across platforms, including web, social media, video, and newsletters. Refinery29 represents a new breed of lifestyle brand, which is rooted in style but speaks to 360 degrees of a woman's life, touching upon a range of topics from fashion and beauty to news and politics to food and technology. With dedicated site launches in the UK (November 2015) and Europe in 2016, find out what makes R29 tick and how it plans to inspire and delight its audiences around the globe.

Kate Ward, VP international, Refinery29, UK

Mitte Stage

Fireside chat: Here’s why AGFA is eyeing mobile publishing

More detail for this session to follow soon.

Rainer Kirschke, business manager mobile publishing, Agfa
Thomas Schultz-Homberg, head of electronic media, Frankfurter Allgemeine Zeitung


12:20-12:25

Breather/swop


12:25-12:45

Track Sessions

12:25-12:45

Atrium Stage

From acquisition to successful integration and unlocking healthy growth in a special interest category

Immediate Media Co is the UK's leading special interest content & platform company. Already a leader in the wedding sector – and with a super-engaged audience – Immediate had ambitions to get closer to the core transactions in Britain's weddings economy, worth more than £10bn annually. The company acquired hitched.co.uk, a leading digital planning tool for brides-to-be, in January 2015. The perfect complement for its existing wedding brands, hitched has also created a new marketplace platform and revenue opportunity for Immediate. One year on from acquisition, Immediate MD of Weddings Matthew Gerry discusses the integration and growth strategy for hitched within Immediate's Weddings Network. And why the marriage of content, data and transactions lies at the heart of Immediate's growth strategy.

Matthew Gerry, MD, Immediate Weddings Network, UK

12:25-12:45

Mitte Stage

The rise and rise of podcasting in a mobile-dominated world

With podcasting in the US making an impressive comeback in the US in 2015, Slate decided to open its own podcasting division, Panoply. The network not only produces audio content for Slate but also for other publishers and advertisers. Chief content officer Andy Bowers talks about the podcast revival and how brands and publishers can reach new audiences via podcasting apps.

Andy Bowers, chief content officer, Panoply – Slate Network, USA

Lichthof Stage

DEEP-DIVE: Designing workflows to take full charge of digital transformation

More detail to follow soon.

Mark Reich, DACH Head of Media Sales & Partnerships, Dropbox Germany
Cyrus Akrami, UK Head of Media Sales & Partnerships, Dropbox UK


12:45-13:05

Track Sessions

Atrium Stage

 

Monetisation through surfacing the right content to the right audience, at scale

More detail to follow soon.

Adam Singolda, CEO and Founder, Taboola, USA

Mitte Stage

Tapping passions for the beautiful game to deliver mobile satisfaction

More detail to follow soon.

Jonathan Lavigne, CPO and Managing Director, OneFootball, Germany


13:05-14:05

Lunch and Networking


14:05-14:25

Track Sessions

14:05-14:25

Atrium Stage

How Time Inc. innovates with technology to ignite current and new business

Time Inc. is rapidly evolving from a print-centric business to multi-channel distributor of content. In this new world, media and tech are two sides of the same coin. In January 2014 Time Inc. hired ex-Amazon executive Colin Bodell to offer strategic direction and day-to-day oversight of tech operations within the company, as well as to look at acquiring and leveraging best of breed technology from outside the company. He shares lessons they have learnt that can be of significant value to their worldwide partners and industry peers.

Colin Bodell, EVP and chief technology officer, Time Inc., USA

14:05-14:45

Mitte Stage

PANEL: Different strategies to develop paid content success

Publishers from around the world have implemented paid content strategies with varying degrees of success. With no single, “silver bullet” solution available, we ask four experts to share their strategies for success.

Dr. Falk-Florian Henrich Founder & CEO CeleraOne
Cosmin Ene, CEO, LaterPay, Germany
Kris Nagel, SVP and monetisation industry expert, Vindicia, USA
Nikolay Malyarov, EVP, chief content officer & general counsel, PressReader, Canada

14:05-14:45

Lichthof Stage

DEEP-DIVE: Get inside Axel Springer’s Data Innovation Project: what, how and why

In their drive to become the leading digital publisher, Axel Springer pays strong focus on the potential of data for their businesses. Here data is recognised as a crucial that helps combine different services in a diverse online world in order to compete with successful global companies like Facebook, Google, Apple and Amazon. For Axel Springer, data is the glue that connects journalistic content, marketing and classifieds portfolios, and helps leverage the potential of their ecosystem.Dr. Jana Moser

Jana Moser, Head of Data Innovation, Axel Springer, Germany


14:25:14:45

Track Sessions

Atrium Stage

Building Burda’s digital footprint around the world

Burda International has a two-pronged approach to building digital business: extending existing brands and content into digital models and looking for digital-first and mobile-first companies around the world as investment targets. Hear from Martin Weiss, who heads up Burda’s new ‘Digital Brands International’ division, about navigating digital opportunities across the globe.

Martin Weiss, MD Digital Brands International, Burda, Germany


14:45-15:05

Track Sessions

Atrium Stage

Innovation and expansion at POLITICO: the Europe view

POLITICO is well known in US political circles for its incisive, cutting edge journalism and impact on global decision-makers, while in the industry it is also known for its sharp commercial development. In 2015, POLITICO took a step outside of its comfort zone, partnering with Axel Springer to launch POLITICO Europe, it’s first geography-specific brand extension. In late 2015, Politico Europe – ‘armed with evidence’ that it is exceeding its ‘very ambitious goals’ – set out big growth plans for 2016 and beyond. Join to hear about the Politico Europe journey.

Matt Kaminski, executive editor, Politico Europe, Belgium

Mitte Stage

From subscriptions to membership: what publishers need to know

Once mainly known as annual fundraising drivers of non-profit media, memberships are now evolving into a viable revenue source for innovative non-profit and for-profit media. Digital journalism professor Jake Batsell is an expert on media membership models. As a Knight Fellow embedded at the Texas Tribune he gained valuable insights into what works for the Tribune and other media companies. In his session he will talk about best practices, which models are likely replicable by other media and how memberships will evolve in the future.

Jake Batsell, Assistant Professor at Southern Methodist University and former Texas Tribune fellow, USA


15:05-15:10

Breather/swop


15:10-15:30

Track Sessions

Atrium Stage

Building Contently at the intersection of storytelling, journalism and tech

Contently was at the forefront of the content marketing tech boom when it was founded in 2010 and since has grown to more than 100 employees. Over the past five years, Contently has become synonymous with using branded content as a strategic resource, including on behalf of several Fortune 500 brands in multiple locations. Learn from co-founder, journalist and author Shane Snow how Contently innovates in the content marketing sphere, providing not only creative content and technology solutions but also by positioning itself as a thought leader writing about established and emerging content marketing trends at the intersection of storytelling, journalism and technology.

Shane Snow, chief content officer and co-founder, Contently, USA

Mitte Stage

The shift to mobile and distributed content: get on top of changing content consumption habits

Driven by heavy growth of new platforms and changing behavior of younger target groups, the consumption of online news is experiencing significant change. This change impacts the publishing value chain in almost every segment, from news distribution to customer interaction and monetization. BILD has developed their own strategy around a clearly defined goal; using paid content as key, and continuously creating new distribution channels to grow reach and attract new target groups. Hear about BILD’s best practices, how BILDplus is a driver for change within the organization and how they monetize mobile and distributed content.

Stefan Betzold, MD digital, BILD, Germany

Lichthof Stage

DEEP-DIVE: Digital Ecosystem: What you don’t know can hurt you

The relationship between digital publishers and content consumers is at a crossroads. Websites are bogged down with code publishers don't control, which unknowingly puts their audience at risk. From poor creative display and long load times to consumer data protection fears and malware-infected properties, website visitors face a barrage of annoyances that directly impact revenue for premium publishers. Consumers respond to this degraded experience by consuming content on social sites and employing ad blockers. But, it doesn’t have to be that way. Clean up the user experience and visitors will return…

Alex Calic, chief revenue officer, The Media Trust, USA
Matt O'Neill, General Manager, Europe, The Media Trust, UK


15:30-15:50

Track Sessions

Atrium Stage

Content marketing on steroids

Hear how The Economist uses content to sell content. With its unique brand of news journalism, The Economist has long been a paid content success. Several initiatives across earned, owned and paid digital channels focus on boosting reader engagement and retention as well as acquiring new subscribers. Mark Cripps will reveal how the company works to combine data analysis, customer profiling and media planning with The Economist's unique, much-admired (and somewhat provocative) content to arrive at the subscription sweet spot. Expect some interesting and unexpected revelations including the most effective calls to action, the most popular content types, the optimal - and unexpected - place to serve content, and how customers prefer to engage and interact.

Mark Cripps, EVP Digital and Brands, The Economist, UK

Mitte Stage

How FT engages users and ‘co-opts’ them into the journalism process with its ‘audience-first’ approach

Publishers cannot count on audiences to simply come to their sites anymore, but must actively engage consumers wherever they are. The Financial Times decided to actively step up its engagement with users and appointed Reneé Kaplan as its first head of audience engagement last year. She will share why FT values all interaction with their users and how editorial teams integrate its users into the overall journalistic process.

Renée Kaplan, head of audience, FT, UK


15:50-16:10

Track Sessions

Atrium Stage

How the New York Times helps power brands tell authentic stories

In 2014, the New York Times launched its own native advertising division, T Brand Studio. international director Kaylee King-Balentine will give insights on how T Brand Studio approaches its content campaigns and helps brands tell authentic stories to their audience.

Kaylee King-Balentine, director of T-Brand Studio International, The New York Times, UK

Mitte Stage

Engaging audiences through telling stories, beautifully

Atavist believes that writing and designing on the web shouldn’t feel like a chore — so they built a software platform to make it possible, and a magazine to show how it’s done. Their publishing platform is home for tens of thousands of storytellers, from giant companies to small nonprofits, from national magazines to college students, and also including their award-winning, flagship publication, The Atavist Magazine. Learn how to enable creative individuals and organizations to produce well-designed and shareable stories, attract new audiences, and build business around their work—without knowing a line of code.

Kathleen Ross, Head of Content, Atavist, USA

16:10-16:40

Coffee and Networking

Atrium Stage

16:40-17:05

Axel Springer’s digital content expansion into the US

From an investment into Airbnb through to the acquisition of Business Insider, Axel Springer has completed more than a dozen investments into digital businesses in the US as part of the group’s strategic transformation. Recently appointed as president US for Axel Springer, Jens Müffelmann oversees the group’s digital expansion in the US. Hear more about Springer’s US strategy and learn about the key considerations driving their organic and acquisitive growth activities.

Jens Müffelmann, President US, Axel Springer, USA

17:05-17:35

The power of 7: key themes in content-driven media innovation today

Park what you think you know and open your mind to top media innovations from around the world. We identify and consider 7 main themes of innovations for content-centric businesses today, complete with case studies to show how some of the most innovative companies are designing their futures. Not limited to one market and packed with insights to take home, this session will provide you with a tour de force in media innovation.

Juan Señor, Partner, Innovation Media Consulting, UK

17:45

It’s a wrap for Day 1

17:45-19:00

DIS EARLY (all)

21:00-

DIS Late REDEFINED (pre-booked)

21:30-

DIS Late REFINED (pre-booked)

*Note: The programme is subject to change

Don't miss this valuable event by registering now!

Programme 2016 - Day 1

*Note: The programme is subject to change

08:30-09:25

Registration, coffee and networking

09:25-09:30

Welcome

09:30-09:55

Extreme makeover: How Hearst transformed itself, and what’s in store next

Its “months-to-moments” mantra is not a sound bite; it governs everything from company culture to operational priorities for Hearst. And it’s paying off. Hearst digital properties now boast more than 330 million unique users globally. Cosmo alone grew from 15 million global unique users four years ago to 69 million today. In the Netherlands alone it exploded from 200,000 to 3 million in a year. To achieve this, Hearst took and implemented major decisions involving brands, content, technology and people. For Duncan Edwards ‘this is the most exciting time for content’ … but to share in its future, business needs turning on its head. Hear about the major decisions Hearst took and implemented to play for the future, and what it plans to do next.

Duncan Edwards, President and CEO, Hearst Magazines International

09:55-10:20

Mission possible: from legacy publishing to modern media business, how customers are shaping our future

Moving from format first to a customer-centric approach is not an easy task for a legacy publishing business. Centaur Media's move to becoming a content and data-led subscriptions and events business is an evolution that has had its challenges … but also many successes. Discover how Centaur Media is breaking the mould to become one of the most trusted media companies for business professionals in the UK.

Steve Newbold, Divisional Managing Director, Centaur Media, UK

10:20-10:45

Innovation in its DNA: Schibsted’s journey to global digital media leader

From beginnings as a print house partner in 1839, Norway’s Schibsted today is considered one of the most progressive – and successfully transformed – legacy media companies with operations in 30 countries. The company’s strategy is built on a simple premise: to be a global leader across three complementary channels: online classified marketplaces, digital media houses and Schibsted Growth, its digital investment arm. Torry Pedersen will provide insight into the company’s successful digital transformation, as well as key areas of development to consider for the future.

Torry Pedersen, CEO and editor, VG.no and senior member of Schibsted’s Norwegian management team, Norway


10:40-11:15

Coffee and Networking


11:15-11:40

Track Sessions

11:15-11:40

Atrium Stage

Common factors driving the most innovative digital news businesses in the world

Unprecedented access to and extensive interviews with executive leaders at BuzzFeed, Quartz, The Guardian, The New York Times and Vice enabled Lucy Küng to identify common factors driving digital news success. Lucy is here not only to tell us more about these factors, but also to share deeper insights into the thinking driving leaders at the helm of these operations forward.

Lucy Küng, author and research fellow at the Reuters Institute for the Study of Journalism, UK & Switzerland

11:15-11:40

Mitte Stage

Play to work: telling stories through drones and 360º videos

Buzzfeed’s Open Lab in San Francisco brings in experts from a broad range of backgrounds for one-year fellowships - artists, journalists, hardware and software developers. Journalism technologist Ben Kreimer is one of them. In his session he will share how 360-degree video creates immersive journalism and how drones can be used not just for aerial video and photography but in the context of multimedia storytelling.

Ben Kreimer, journalism technologist and beta fellow at BuzzFeed Open Labs, USA

11:15-12:00

Lichthof Stage

DEEP-DIVE: Big data innovation in media planning

More detail to follow soon.

Andreas Schwabe, CEO, Blackwood Seven, Germany


11:40-12:00

Track Sessions

Atrium Stage

How a Russian luxury lifestyle brand is growing through the world

It may only be five years old, but Russian digital lifestyle publishing company Buro 24/7 has not only become a huge presence in its home market, but has already created sites in ten other international markets from the Middle East to Singapore and Australia. Formerly with Harper’s Bazaar, founder Miroslava Duma explains what moved her to launch Buro 24/7, why being a pureplay provides distinct advantages and how she has attracted global luxury advertisers as revenue partners.

Miroslava Duma, founder, Buro 24/7, Russia

Mitte Stage

The transformative impact of Virtual Reality

Considered by many to explode mainstream soon, VR will impact several content verticals, including news, film, travel, music and sports. In this session, Jens will share insights on VR trends and tell you more about what Jaunt have learned in developing a platform for cinematic VR as well as through working with content creators doing pioneering work in VR.

Jens Christensten, CEO and Founder, Jaunt VR, USA


12:00-12:20

Track Sessions

Atrium Stage

Refinery29 built a loyal, modern female audience on mobile in the US. Now eyes are set on Europe

Started with $5,000 by four friends in 2005 in Brooklyn, NY, today Refinery29 is the leading lifestyle digital media company for women. It has a global monthly audience of over 100 million across platforms, including web, social media, video, and newsletters. Refinery29 represents a new breed of lifestyle brand, which is rooted in style but speaks to 360 degrees of a woman's life, touching upon a range of topics from fashion and beauty to news and politics to food and technology. With dedicated site launches in the UK (November 2015) and Europe in 2016, find out what makes R29 tick and how it plans to inspire and delight its audiences around the globe.

Kate Ward, VP international, Refinery29, UK

Mitte Stage

Fireside chat: Here’s why AGFA is eyeing mobile publishing

More detail for this session to follow soon.

Rainer Kirschke, business manager mobile publishing, Agfa
Thomas Schultz-Homberg, head of electronic media, Frankfurter Allgemeine Zeitung


12:20-12:25

Breather/swop


12:25-12:45

Track Sessions

12:25-12:45

Atrium Stage

From acquisition to successful integration and unlocking healthy growth in a special interest category

Immediate Media Co is the UK's leading special interest content & platform company. Already a leader in the wedding sector – and with a super-engaged audience – Immediate had ambitions to get closer to the core transactions in Britain's weddings economy, worth more than £10bn annually. The company acquired hitched.co.uk, a leading digital planning tool for brides-to-be, in January 2015. The perfect complement for its existing wedding brands, hitched has also created a new marketplace platform and revenue opportunity for Immediate. One year on from acquisition, Immediate MD of Weddings Matthew Gerry discusses the integration and growth strategy for hitched within Immediate's Weddings Network. And why the marriage of content, data and transactions lies at the heart of Immediate's growth strategy.

Matthew Gerry, MD, Immediate Weddings Network, UK

12:25-12:45

Mitte Stage

The rise and rise of podcasting in a mobile-dominated world

With podcasting in the US making an impressive comeback in the US in 2015, Slate decided to open its own podcasting division, Panoply. The network not only produces audio content for Slate but also for other publishers and advertisers. Chief content officer Andy Bowers talks about the podcast revival and how brands and publishers can reach new audiences via podcasting apps.

Andy Bowers, chief content officer, Panoply – Slate Network, USA

Lichthof Stage

DEEP-DIVE: Designing workflows to take full charge of digital transformation

More detail to follow soon.

Mark Reich, DACH Head of Media Sales & Partnerships, Dropbox Germany
Cyrus Akrami, UK Head of Media Sales & Partnerships, Dropbox UK


12:45-13:05

Track Sessions

Atrium Stage

 

Monetisation through surfacing the right content to the right audience, at scale

More detail to follow soon.

Adam Singolda, CEO and Founder, Taboola, USA

Mitte Stage

Tapping passions for the beautiful game to deliver mobile satisfaction

More detail to follow soon.

Jonathan Lavigne, CPO and Managing Director, OneFootball, Germany


13:05-14:05

Lunch and Networking


14:05-14:25

Track Sessions

14:05-14:25

Atrium Stage

How Time Inc. innovates with technology to ignite current and new business

Time Inc. is rapidly evolving from a print-centric business to multi-channel distributor of content. In this new world, media and tech are two sides of the same coin. In January 2014 Time Inc. hired ex-Amazon executive Colin Bodell to offer strategic direction and day-to-day oversight of tech operations within the company, as well as to look at acquiring and leveraging best of breed technology from outside the company. He shares lessons they have learnt that can be of significant value to their worldwide partners and industry peers.

Colin Bodell, EVP and chief technology officer, Time Inc., USA

14:05-14:45

Mitte Stage

PANEL: Different strategies to develop paid content success

Publishers from around the world have implemented paid content strategies with varying degrees of success. With no single, “silver bullet” solution available, we ask four experts to share their strategies for success.

Dr. Falk-Florian Henrich Founder & CEO CeleraOne
Cosmin Ene, CEO, LaterPay, Germany
Kris Nagel, SVP and monetisation industry expert, Vindicia, USA
Nikolay Malyarov, EVP, chief content officer & general counsel, PressReader, Canada

14:05-14:45

Lichthof Stage

DEEP-DIVE: Get inside Axel Springer’s Data Innovation Project: what, how and why

In their drive to become the leading digital publisher, Axel Springer pays strong focus on the potential of data for their businesses. Here data is recognised as a crucial that helps combine different services in a diverse online world in order to compete with successful global companies like Facebook, Google, Apple and Amazon. For Axel Springer, data is the glue that connects journalistic content, marketing and classifieds portfolios, and helps leverage the potential of their ecosystem.Dr. Jana Moser

Jana Moser, Head of Data Innovation, Axel Springer, Germany


14:25:14:45

Track Sessions

Atrium Stage

Building Burda’s digital footprint around the world

Burda International has a two-pronged approach to building digital business: extending existing brands and content into digital models and looking for digital-first and mobile-first companies around the world as investment targets. Hear from Martin Weiss, who heads up Burda’s new ‘Digital Brands International’ division, about navigating digital opportunities across the globe.

Martin Weiss, MD Digital Brands International, Burda, Germany


14:45-15:05

Track Sessions

Atrium Stage

Innovation and expansion at POLITICO: the Europe view

POLITICO is well known in US political circles for its incisive, cutting edge journalism and impact on global decision-makers, while in the industry it is also known for its sharp commercial development. In 2015, POLITICO took a step outside of its comfort zone, partnering with Axel Springer to launch POLITICO Europe, it’s first geography-specific brand extension. In late 2015, Politico Europe – ‘armed with evidence’ that it is exceeding its ‘very ambitious goals’ – set out big growth plans for 2016 and beyond. Join to hear about the Politico Europe journey.

Matt Kaminski, executive editor, Politico Europe, Belgium

Mitte Stage

From subscriptions to membership: what publishers need to know

Once mainly known as annual fundraising drivers of non-profit media, memberships are now evolving into a viable revenue source for innovative non-profit and for-profit media. Digital journalism professor Jake Batsell is an expert on media membership models. As a Knight Fellow embedded at the Texas Tribune he gained valuable insights into what works for the Tribune and other media companies. In his session he will talk about best practices, which models are likely replicable by other media and how memberships will evolve in the future.

Jake Batsell, Assistant Professor at Southern Methodist University and former Texas Tribune fellow, USA


15:05-15:10

Breather/swop


15:10-15:30

Track Sessions

Atrium Stage

Building Contently at the intersection of storytelling, journalism and tech

Contently was at the forefront of the content marketing tech boom when it was founded in 2010 and since has grown to more than 100 employees. Over the past five years, Contently has become synonymous with using branded content as a strategic resource, including on behalf of several Fortune 500 brands in multiple locations. Learn from co-founder, journalist and author Shane Snow how Contently innovates in the content marketing sphere, providing not only creative content and technology solutions but also by positioning itself as a thought leader writing about established and emerging content marketing trends at the intersection of storytelling, journalism and technology.

Shane Snow, chief content officer and co-founder, Contently, USA

Mitte Stage

The shift to mobile and distributed content: get on top of changing content consumption habits

Driven by heavy growth of new platforms and changing behavior of younger target groups, the consumption of online news is experiencing significant change. This change impacts the publishing value chain in almost every segment, from news distribution to customer interaction and monetization. BILD has developed their own strategy around a clearly defined goal; using paid content as key, and continuously creating new distribution channels to grow reach and attract new target groups. Hear about BILD’s best practices, how BILDplus is a driver for change within the organization and how they monetize mobile and distributed content.

Stefan Betzold, MD digital, BILD, Germany

Lichthof Stage

DEEP-DIVE: Digital Ecosystem: What you don’t know can hurt you

The relationship between digital publishers and content consumers is at a crossroads. Websites are bogged down with code publishers don't control, which unknowingly puts their audience at risk. From poor creative display and long load times to consumer data protection fears and malware-infected properties, website visitors face a barrage of annoyances that directly impact revenue for premium publishers. Consumers respond to this degraded experience by consuming content on social sites and employing ad blockers. But, it doesn’t have to be that way. Clean up the user experience and visitors will return…

Alex Calic, chief revenue officer, The Media Trust, USA
Matt O'Neill, General Manager, Europe, The Media Trust, UK


15:30-15:50

Track Sessions

Atrium Stage

Content marketing on steroids

Hear how The Economist uses content to sell content. With its unique brand of news journalism, The Economist has long been a paid content success. Several initiatives across earned, owned and paid digital channels focus on boosting reader engagement and retention as well as acquiring new subscribers. Mark Cripps will reveal how the company works to combine data analysis, customer profiling and media planning with The Economist's unique, much-admired (and somewhat provocative) content to arrive at the subscription sweet spot. Expect some interesting and unexpected revelations including the most effective calls to action, the most popular content types, the optimal - and unexpected - place to serve content, and how customers prefer to engage and interact.

Mark Cripps, EVP Digital and Brands, The Economist, UK

Mitte Stage

How FT engages users and ‘co-opts’ them into the journalism process with its ‘audience-first’ approach

Publishers cannot count on audiences to simply come to their sites anymore, but must actively engage consumers wherever they are. The Financial Times decided to actively step up its engagement with users and appointed Reneé Kaplan as its first head of audience engagement last year. She will share why FT values all interaction with their users and how editorial teams integrate its users into the overall journalistic process.

Renée Kaplan, head of audience, FT, UK


15:50-16:10

Track Sessions

Atrium Stage

How the New York Times helps power brands tell authentic stories

In 2014, the New York Times launched its own native advertising division, T Brand Studio. international director Kaylee King-Balentine will give insights on how T Brand Studio approaches its content campaigns and helps brands tell authentic stories to their audience.

Kaylee King-Balentine, director of T-Brand Studio International, The New York Times, UK

Mitte Stage

Engaging audiences through telling stories, beautifully

Atavist believes that writing and designing on the web shouldn’t feel like a chore — so they built a software platform to make it possible, and a magazine to show how it’s done. Their publishing platform is home for tens of thousands of storytellers, from giant companies to small nonprofits, from national magazines to college students, and also including their award-winning, flagship publication, The Atavist Magazine. Learn how to enable creative individuals and organizations to produce well-designed and shareable stories, attract new audiences, and build business around their work—without knowing a line of code.

Kathleen Ross, Head of Content, Atavist, USA

16:10-16:40

Coffee and Networking

Atrium Stage

16:40-17:05

Axel Springer’s digital content expansion into the US

From an investment into Airbnb through to the acquisition of Business Insider, Axel Springer has completed more than a dozen investments into digital businesses in the US as part of the group’s strategic transformation. Recently appointed as president US for Axel Springer, Jens Müffelmann oversees the group’s digital expansion in the US. Hear more about Springer’s US strategy and learn about the key considerations driving their organic and acquisitive growth activities.

Jens Müffelmann, President US, Axel Springer, USA

17:05-17:35

The power of 7: key themes in content-driven media innovation today

Park what you think you know and open your mind to top media innovations from around the world. We identify and consider 7 main themes of innovations for content-centric businesses today, complete with case studies to show how some of the most innovative companies are designing their futures. Not limited to one market and packed with insights to take home, this session will provide you with a tour de force in media innovation.

Juan Señor, Partner, Innovation Media Consulting, UK

17:45

It’s a wrap for Day 1

17:45-19:00

DIS EARLY (all)

21:00-

DIS Late REDEFINED (pre-booked)

21:30-

DIS Late REFINED (pre-booked)

*Note: The programme is subject to change

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